Course Lessons

Additional ebook resources

1 min read min

Get Your Kickstarter Into Retail Stores

1 min read min

Getting Your Product into Backer Hands

1 min read min

The Marketing You Should Focus On

1 min read min

Grow Your Network, Get More Backers

1 min read min

How to Build up Your Press Contacts

1 min read min

How To Create a Campaign People Want to Back

1 min read min

Setting Campaign Rewards

Building Your Budget

What is Crowdfunding?

The best way to figure out your messaging

Your launch year

How to change the launch momentum by talking about different tiers of your campaign

How to grow your projects from campaign to campaign

How online marketing works (and how it maps to Kickstarter)

How to use Kickstarter to land a publishing deal

Will Kickstarter work for my project

What If You Do EVERYTHING and It Still Doesn't Work?

Building a Backerkit walkthrough

How to change the direction of your Kickstarter messaging

Cool marketing and cross promotion that can vastly increase your reach

Should I use Kickstarter surveys or Backerkit?

Handling objections

Simple perfect sales page walkthrough

Jennifer Probst campaign breakdown

Joanna Penn Campaign breakdown

kimberly-gordon-paralysis-analysis

Eileen Mueller campaign breakdown

What to do when a campaign dies

How to Create a Killer Novel Kickstarter campaign

How to use Kickstarter to land a publishing deal

Zombie cats campaign breakdown

Why and how to justify premium pricing

Preview vs prelaunch page and how to find each

Generating a good Kickstarter URL

Building a stack for super premium rewards

Building less popular titles to increase campaign value

Why is your campaign getting rejected?

How many prelaunch backers should you aim for?

The case for your book

Your Kickstarter launch year

Daily weekly, stretch goals

Campaign marketing

Russell's exact prelaunch and launch email sequence

Backer Update Swap template

How many unsubscribes can you expect?

Messaging backers

How to change a reward once somebody backs

How to use, reuse, and repurpose your launch content

Balancing unsubscribes with new subscribers

Tracy Eire campaign breakdown

Craig Price campaign breakdown

DF Hart campaign breakdown

Gina Danna campaign breakdown

Author Kickstarter launch checklist

Tom Fowler campaign breakdown

Russell's $40,000 Cthulhu is Hard to Spell walkthrough

VC5 - Behind the Scenes of the Backend of the Campaign (Russell's Audio Drama Campaign)

VC4 - Final Checks (Russell's Audio Drama Campaign)

VC3 - Final Walkthrough (Russell's Audio Drama Campaign)

VC2 - Building a Campaign Page (Russell's Audio Drama Campaign)

VC1 - Setting Up the Basics (Russell's Audio Drama Campaign)

DS7 - Story (Russell's Dragon Strife campaign)

DS6 - Explaining Premium Rewards (Russell's Dragon Strife campaign)

DS5 - Designing your Reward Tiers (Russell's Dragon Strife campaign)

DS4 - Writing Reward Descriptions (Russell's Dragon Strife campaign)

DS3 - Video analysis (Russell's Dragon Strife campaign))

DS2 - Rewards (Russell's Dragon Strife campaign)

DS1- Basics section (Russell's Dragon Strife campaign)

5 - Prelaunch/Preview approval (2024 TIAFC UPDATE)

4 - Story (2024 TIAFC UPDATE)

3 - Rewards (2024 TIAFC UPDATE)

2 - Basics (2024 TIAFC UPDATE)

1 - Homepage Walkthrough (2024 TIAFC UPDATE)

How to debrief after a campaign

Bundling less popular titles to increase campaign value

Shipping books

How to spin bad news to your advantage

Breakeven Excel worksheet

Congruency - do you have it

How to deliver early bird, weekly perks, and your other rewards

When is your campaign considered over

What to expect for your next campaign

The postcard trick when packing books

How many backers can you expect to return to your next campaign

How many unsubscribes should you expect

[TIAFC 2024] 5 - Prelaunch/Preview approval

[TIAFC 2024] 4 - Story

[TIAFC 2024] 2 - Basics

[TIAFC 2024] 3 - Rewards

[TIAFC 2024] 1 - Homepage experience