Russell Nohelty

Let’s go back to that email list we talked about earlier. When you have a thousand people on it, it should be more effective than when you have 100 people on it.

Everyone obsesses over how many readers they have, how many “true fans” they’ve gotten, how many backers their last Kickstarter had,

I’ve probably already lost you, haven’t I?

Many authors are taught to use social media and other promotional tools like a pump, and it’s causing them to burn out.

Whether you’re publishing books, building a newsletter audience, or growing your influence, understanding how people decide to buy something is hugely important.

I write weird books.

There are four major marketing channels you can use to stabilize your revenue. You should work toward being excellent at a minimum of one if you want to build a successful business.

I hear this question all the time and it’s kind of the whole game, right? If you can figure out how to market yourself without feeling scuzzy about it, then you’ll probably have success.

If you want to have success, then you have to become comfortable with one more thing. Success is all about what you can do for the person buying from you.

Prioritization is all about setting priorities and gaining leverage over your career, so you can do more of what you love and spend less doing the things you don’t.

Oh, if only it were that easy. Even if you’ve been with me so far (which isn’t a guarantee, or even likely), you’re probably saying “Okay, but how do you master these seven things?”

So, which of these should you start with? The one that gives you the most frictionless growth.

Let me tell you about my favorite concept in all of productivity.

One of the best tools I use is a modification of an Eisenhower Matrix, one of the single best prioritization tools I’ve ever found.

When I was younger, I thought productivity was all about speed. How fast could I write? How many projects could I juggle? Now I understand it’s about building systems that grow stronger over time.

I always thought that the more successful you got in business, the more rational, logical, and measured you would be, but I’ve had a different journey. I started in business very “business-minded”.

When I first started my career, everything felt exponential.

Somewhere along the line, we got tricked into believing that efficiency equals success.

Income is all about making the money you need to lead the life you want without compromising your values along the way.

It starts with the gut punch of an unexpected bill.

A while ago, I read On Freedom by Timothy Snyder.