Incremental vs. sideways scaling
In this lesson, we will discuss the two ways to scale an ad, incrementally increasing a single ad set, and multiplying ad sets.
Why you should always be testing multiple ads
In this lesson, we discuss why you should always test multiple ads and I give you an example from a campaign that I recently ran.
How to create landing pages that sell
In this lesson, we will discuss creating landing pages, Amazon pages, and more that sell your work. There is nothing worse than having a perfect ad and a horrible landing page. Trust me. I know.
How to use Similarweb to get competitive intelligence on your competitors
In this lesson, we show you how to get competitive intelligence on the biggest brands in your field using Similarweb. Note, that Similarweb does not show intelligence on every site.
How much should you pay for your Facebook ads?
In this lesson, against my better judgement, I am giving you some hard numbers of what you should look for when planning your ads.
How I cut and test ads once ad costs start to rise
In this lesson, I give a real world example of how I keep testing ads once I have found a winner but ad costs are starting to rise.
Why I don't wait for 500 impressions before killing an ad
In this lesson, I bring you a real world example of why knowing your break even costs are critical for your success.
Why knowing your break-even cost is critical for scaling
In this lesson, I bring you a real world example of why knowing your break even costs are critical for your success.
Why make an anthology?
In this lecture, we talk about how to use Google Keyword Planner to find your theme and title your anthology.
Initial questions
Before we get into choosing a theme, we have to answer some basic questions about what it means to create an anthology, why we create, and what we are creating for.
How to narrow down your theme...
In this lesson, we discuss ways to narrow down your theme that are more than just guessing, and result in an incredibly strong theme that will draw in creators and readers alike.
How to title your Anthology
In this lecture, we talk about how to use Google Keyword Planner to find your theme and title your anthology.
How to use Google Keyword Planner to find your theme and title your anthology
In this lecture, we talk about how to use Google Keyword Planner to find your theme and title your anthology.
Creating a budget
In this lesson I go through a top sheet anthology budget I use for my projects.
Creating the submission form
In this lesson, we create the submission for that people will use to submit to your anthology.
Creating and monitoring your Facebook production group
In this lesson we talk about creating and engaging with your production Facebook group.
Creating Templates
In this lesson we talk about creating template files for your anthology.
Picking creators
In this lesson, we talk about the process I go through to pick creators.
Compiling the anthology
In this lesson, we talk about the secret anthology strategy that netted me $25,000 on Pixie Dust, and how to use it for yourself.
Landing pages
In this lesson, we discuss setting up a landing page to your anthology so people can sign up to receive a free preview.
Making the title, credit, special thanks, and foreword pages
In this lesson, we discuss making the introductory pages of your anthology -- credits, foreword, special thanks, and title page.