Russell Nohelty

Objectively good and subjectively your jam...

People ask me often how I get over bad reviews and keep going even when people are unimaginably cruel. It all goes back to a simple parsing of semantics we aren't taught in school.

· May 1 · Russell Nohelty

Magic - Chapter 58

The stench of charred flesh filled my nostrils as we made our way down the dirt roads of Hell.

· Apr 29 · Russell Nohelty

[DIGEST] Do books make money?

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· Apr 27 · Russell Nohelty

How to build a sustainable and profitable subscription into your business

Having consistent income every month helps create safety, but how can we build that recurring revenue when it feels impossible to get anyone interested in peeking behind the paywall.

· Apr 24 · Russell Nohelty

Magic - Chapter 57

Dis was nothing like I had imagined. I wouldn’t go so far as to say it was a happy place, but the monsters living there certainly didn’t seem any more miserable than they did on Earth.

· Apr 22 · Russell Nohelty

[DIGEST] If all else fails, you are not a failure...

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· Apr 20 · Russell Nohelty

How I used Kickstarter to right the ship after a disastrous book launch

· Apr 19 · Russell Nohelty

Planned serendipity

I always thought that the more successful you got in business, the more rational, logical, and measured you would be. Instead, I've had a journey into chaos.

· Apr 17 · Russell Nohelty

Magic - Chapter 56

We arrived in Hell inside a sewer pipe filled with bile and sludge. It wasn’t unlike a sewer pipe on Earth, except that it was made of clay instead of concrete.

· Apr 15 · Russell Nohelty

Notes on Cal Newport's Slow Productivity

I don't take the best notes, but I do have them.

· Apr 14 · Russell Nohelty

[DIGEST] Home, work, and play

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· Apr 13 · Russell Nohelty

Magic - Chapter 55

My watch vibrated again. Now I was late.

· Apr 8 · Russell Nohelty

[DIGEST] Do Substack economics work for most writers?

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· Apr 6 · Russell Nohelty

Are you finding arbitrage or building arbitrage?

When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.

· Apr 3 · Russell Nohelty

Magic - Chapter 54

The tunnel had collapsed behind us and the track beneath us disappeared, leaving Lily to crash two feet onto the ground.

· Apr 1 · Russell Nohelty

[DIGEST] Will you do it, though?

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· Mar 30 · Russell Nohelty

How to build an email sequence for a book launch

In this article, I’m going to explain how you can send emails daily during a book launch without pissing off your audience, and give you the exact sequence I used along the way.

· Mar 27 · Russell Nohelty

Magic - Chapter 53

My mother would say I was a damned fool for working with the government, but I had been a fool for less than ten million dollars before—a lot less.

· Mar 25 · Russell Nohelty

[DIGEST] Walking through hummus...

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· Mar 23 · Russell Nohelty

How can we survive and thrive in the new media landscape?

The same things that saved us in the old media environment will save us in the new media environment.

· Mar 22 · Russell Nohelty

Short circuiting the Substack burnout cycle

It seems like writers have a six-month burn rate where they come in excited, start to build, grind, and burn out. How do we live better lives in the meat grinder of capitalism?

· Mar 20 · Russell Nohelty