18 - How to explode your audience with cross promotion
In this lesson, you will learn how cross promotion can supercharge your audience for free. You learn all about newsletter swaps, giveaways, JV partnerships, and more.
19 - The key to paid advertising
In this final lesson, I take you through the secrets of paid advertising. I caution you about using it before you have a rock solid funnel, but if you are going to use it, I give away the secrets.
Author Nation understood the assignment
The inaugural Author Nation conference brought changes to the indie author event scene, offering both improvements and challenges compared to 20 Books Vegas.
I made a weird goal this year...
It's relatively easy to be grateful and thankful (or at least performative say you are) one day a year. It's considerable harder to make gratitude a way of life.
Time has to happen
It's one of the hardest things to internalize about building a career, and also why we need to get started developing a strategy now.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
Bouncing back: The defining feature of successful creators
Discover the key strategies successful creators use to bounce back from setbacks, embrace chaos, and maintain steady income streams in an unpredictable business landscape.
Debrief of our $13,551 "12 Concepts for Authors to Make $8333/Month (6-Figures/Year)" campaign
Another campaign in the bag. How did it go?
Wannabe Press Income Report - Q3 - 2024
This was a wild quarter, so this is gonna be a wild income report. I honestly don’t even know how to conceptualize it, but I'm gonna try.
The growth-to-monetization parallel
Balancing audience expansion and revenue generation in a way that won't burn you our or drive you mad...there are plenty of other tasks for that.
You build the structure for your next launch during your current launch
Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.
Are you running a low touchpoint or high touchpoint subscription?
There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
Tortured genius
As we toil away in obscurity, it’s normal to fantasize about being a tortured genius who will be appreciated in the future, maybe even after their death, like so many great writers of yesteryear.
Yes, writing a great book people read is marketing, too
Sorry to burst your bubble, but you're not too cool for marketing just because you "only wanna write the next book". You just love a different kind of marketing.
Letters to villainous ghosts
"You wear the crown, be toasted in the town And I'll take the fall when the wall's coming down Darling, If you're looking for a villain, I'm willing."
Your debut will probably flop
Your debut will probably flop, whether you are an indie or trad pubbed...and that's good news.
The. Only. Good. Marketing. Is. The. Marketing. You. Do.
The best way to make money as an author is to not to grin and bear something you don't like. It's to find something you already innately understand and obsess over it.
Always sell the transformation
No wonder everyone hates sales and marketing. The ways writers think about self promotion is deeply flawed. I would hate it if I did it their way, too.
Platform, audience, and assets
The success of any launch usually comes down to these three factors. Can you guess what they are? It's not a trick question.
Down and dirty character tricks
I don’t talk about craft much, but I’ve written over 40 novels, plus produced over 1,000 pages of comics, so I do understand a lot about story.
Be interesting enough for long enough around enough people
Do you wanna really know how to grow your Substack? There is really only one piece of advice.