2 - What is an ideal customer avatar
In this video, you will learn the basics of what makes an ideal customer avatar or ideal client avatar. I use both words in this lecture and both are equally right.
3 - How to find your ideal customer avatar
In this section, you will learn how to create an ideal customer avatar, understand buyer intent, and scale your avatar.
5 - What makes a good brand?
In this lecture, you will learn the elements of making a good brand, and what people get wrong about building a brand.
6 - The magic relationship between customer and product
In this lesson, you will learn how to create a product people love so you never have to guess whether what you're making will be popular ever again.
7 - How to survey your audience to find the perfect product for them
In this lesson, you will learn how to use Google Form, Survey Monkey, and Facebook to survey your audience to find the perfect product for them so you never have to guess again.
8 - What is a sales funnel?
In this lesson, you'll learn the basics of a sales funnel and why it's so important to the health of your business. You will also learn why growing your existing audience is essential success,
9 - Buying triggers and key decision points
In this lesson, you will learn the six buying triggers that can convince people to buy your product right now, and how to push people through key decision points.
10 - Planning out your funnel
In this lesson, you will learn how to plan out your funnel, the basics of an automation sequence, and how buying triggers and key decision points work with your automation to build trust.
12 - The psychology behind our email sequence
In this lesson, you will learn exactly why we are sending each email in this sequence, as I break down my own sequence with buying triggers and key decision points.
14 - How to cull an email list
In this lesson, I go through the convoluted process of showing you how I cull my email list. Hopefully, you can glean something from it.
13 - Constructing our funnel in Mailchimp
In this lesson, we actually construct the funnel...finally. You'll learn some advanced Mailchimp tactics, and by the end of it you will have a working funnel.
15 - Spokes in your promotional wheel
In this lesson, you will learn about how to create an ecosystem with your online presence to attract new people and nurture existing fans. Attached is a chart of your promotional wheel which you can u
16 - Using social media effectively
In this lesson, you will learn how to use social media effectively, how to choose platforms, seed your own content, and become an influencer in your space.
17 - How to make content marketing work for you
In this lesson, we dive deep into content marketing. I show you why it's the most important thing in your arsenal, how to create something your audience will love, and why promoting is 5x more importa
18 - How to explode your audience with cross promotion
In this lesson, you will learn how cross promotion can supercharge your audience for free. You learn all about newsletter swaps, giveaways, JV partnerships, and more.
19 - The key to paid advertising
In this final lesson, I take you through the secrets of paid advertising. I caution you about using it before you have a rock solid funnel, but if you are going to use it, I give away the secrets.
Author Nation understood the assignment
The inaugural Author Nation conference brought changes to the indie author event scene, offering both improvements and challenges compared to 20 Books Vegas.
I made a weird goal this year...
It's relatively easy to be grateful and thankful (or at least performative say you are) one day a year. It's considerable harder to make gratitude a way of life.
Time has to happen
It's one of the hardest things to internalize about building a career, and also why we need to get started developing a strategy now.
The publishing industry is broken, but it doesn't have to break us
There are three words that can help, but you're probably gonna gag when you hear them. In fact, you are likely gonna have a lot of feelings reading this one.
Bouncing back: The defining feature of successful creators
Discover the key strategies successful creators use to bounce back from setbacks, embrace chaos, and maintain steady income streams in an unpredictable business landscape.
Debrief of our $13,551 "12 Concepts for Authors to Make $8333/Month (6-Figures/Year)" campaign
Another campaign in the bag. How did it go?
Wannabe Press Income Report - Q3 - 2024
This was a wild quarter, so this is gonna be a wild income report. I honestly don’t even know how to conceptualize it, but I'm gonna try.
The growth-to-monetization parallel
Balancing audience expansion and revenue generation in a way that won't burn you our or drive you mad...there are plenty of other tasks for that.