How to Build a Book Marketing Stack Without Hiring Consultants (or Losing Your Mind)
A practical guide to book marketing in the age of AI
The hidden danger of hyperproductivity: How I sabotaged myself with action
An honest look at how launching too many products too fast sabotaged my business and how slowing down, simplifying, and focusing on what matters rebuilt everything.
Breaching the trust thermocline
How to avoid a gradual erosion of trust by maintaining consistent communication, engagement, and managing expectations.
My thesis about how to thrive as a writer in a capitalist dystopia
I will be the first to admit that this is not a scholarly text.
The Future of Direct Sales and Author Ownership with Monica Leonelle and Greg Keogh from Curios
Discover how indie authors can future-proof their careers with direct sales, own their reader relationships, and thrive outside traditional publishing platforms.
The Universe is Dumb, and Capitalism is Nonsense
Do you ever find yourself saying, “I understand this is how it works, but it’s so dumb”?
Money as means or money as ends?
Discover how creators can balance creative integrity and financial success by understanding the difference between using money as a means versus an end.
How to Improve Your Mental State by Embracing Neutral Thinking
Ever since I was a child, I’ve wanted to kill myself.
Is it Even Possible to be a Writer and Happy at the Same Time?
I was hanging out at the LA Festival of Books with my friend, who wrote a choose-your-own-adventure book called You Are a Filmmaker.
How to Reframe Capitalism to Make Sales and Marketing Work (Better) for You
It’s hard to show writers how to grow their author business without talking about capitalism because the biggest thing holding writers back are the constraints of capitalism.
What Chronic Illness Can Teach Us About Taking Imperfect Action
I have been chronically ill for 20 years.
Russellbot, my digital brain
Ask any questions you have to "me", 24 hours a day 365 days a year.
How to Fall in Love with Book Marketing
I have been listening to Kesha’s music since she was making trashy club songs , and I was a trash panda getting wasted in bars every weekend.
How can other people like my writing if I don’t even like myself?
A recording from Russell Nohelty's live video
Are you Finding Arbitrage or Building Arbitrage?
When I first started building my career in earnest, Gary Vee was using the term “attention arbitrage” to explain what people needed to be concerned with in the then-nascent creator economy.
How to Get Over Your Sales Phobia
Even though it’s critical to a business’s success, most people hate the idea of selling their products.
How to Get Actual Feedback from Beta Readers (Not Just 'I Loved It!')
Say goodbye to 'It was nice' and hello to detailed, chapter-by-chapter insights. Finally, a process that turns your beta readers into your secret editing weapon."
How to Use Technology and Productivity Hacks to Reclaim Your Time for Things That Matter
I think about whisks a lot.
Introduction
I’ve written a lot of books, but this one didn’t come out of a passion project or a sudden bolt of creative lightning.
