Weaving meaning into your brand through storytelling
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Unlocking the transformational power of Author Ecosystems
Learn how each archetype helps readers transform, and why your book’s impact isn’t about you, but the journey it enables.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
The 4 major ways businesses "break", and how to fix them
Why your business might be broken even if you’re doing “everything right”.
How to successfully repurpose your book into new formats
Unlock the potential of your book by transforming it into multiple formats, reaching new audiences, and maximizing its impact with these proven strategies for repurposing content.
Is churn quietly killing your business?
A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.
How to Build a Book Marketing Stack Without Hiring Consultants (or Losing Your Mind)
A practical guide to book marketing in the age of AI
The hidden danger of hyperproductivity: How I sabotaged myself with action
An honest look at how launching too many products too fast sabotaged my business and how slowing down, simplifying, and focusing on what matters rebuilt everything.
Breaching the trust thermocline
How to avoid a gradual erosion of trust by maintaining consistent communication, engagement, and managing expectations.
My thesis about how to thrive as a writer in a capitalist dystopia
I will be the first to admit that this is not a scholarly text.
The Future of Direct Sales and Author Ownership with Monica Leonelle and Greg Keogh from Curios
Discover how indie authors can future-proof their careers with direct sales, own their reader relationships, and thrive outside traditional publishing platforms.
The Universe is Dumb, and Capitalism is Nonsense
Do you ever find yourself saying, “I understand this is how it works, but it’s so dumb”?
Money as means or money as ends?
Discover how creators can balance creative integrity and financial success by understanding the difference between using money as a means versus an end.
How to Improve Your Mental State by Embracing Neutral Thinking
Ever since I was a child, I’ve wanted to kill myself.
Is it Even Possible to be a Writer and Happy at the Same Time?
I was hanging out at the LA Festival of Books with my friend, who wrote a choose-your-own-adventure book called You Are a Filmmaker.
How to Reframe Capitalism to Make Sales and Marketing Work (Better) for You
It’s hard to show writers how to grow their author business without talking about capitalism because the biggest thing holding writers back are the constraints of capitalism.
What Chronic Illness Can Teach Us About Taking Imperfect Action
I have been chronically ill for 20 years.
Russellbot, my digital brain
Ask any questions you have to "me", 24 hours a day 365 days a year.
How to Fall in Love with Book Marketing
I have been listening to Kesha’s music since she was making trashy club songs , and I was a trash panda getting wasted in bars every weekend.