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Optimize for joy and make great money doing it.
How to quiet down your negative self-talk
My 2024 goal is to better manage my negative dialogue. Here are some strategies to amplify your inner critic and quiet the doubts
Why (and how) I fell back in love with advertising
How I stopped fighting and learned to fall in love with spending money on ads for my publication.
How to launch an $80,000 Kickstarter for a single issue comic
Beast & Snow has been an absolute roller coaster ride of a campaign, and the creators break down how they raised over $80,000 for the first issue.
A technologist's perspective on whether AI will replace writers
Today I’m thrilled to bring you the first of what I hope are many columns by my friend, publisher,
Building a brand from the ground up
Making sense of branding is helpful for anyone aspiring to establish a meaningful and memorable online and offline presence.
The Obsidian Spindle Saga: Complete portal fantasy series Kickstarter breakdown
I do wrapups of all my campaigns, and usually they are positive, but the last one kind of cratered. So, what happened?
Answering the need to tell your story
My grandmother was a writer. She never went to college, never got an English degree or a BFA or a fellowship at a major university, but she was still a writer.
Kickstarter publishing category growth in seven charts
Working with Stat Significant, we were able to break down the history of the Kickstarter publishing category between 2013 and 2021.
How to write about trans people with respect
A guide to help you support and attract LGBTQ+ readers
Exposing Yourself For Fun and Profit
There's a trick to gaining True Fans...but it'll scare you to death.
Growth, (online) engagement, and the diamond ring
10x growth on Substack in just over a year with Claire Venus
Lessons in Chemistry: Crafting 2023's Most Popular Read
What are some reasons why this book resonates with this breakout hit? We'll give you a hint. It has to do (at least partially) with tropes.
The bullseye method for growing an audience
How I've been able to write very weird books AND sell enough to thrive.
How (and why) to build a personal brand to keep your books selling
Would you rather readers buy your book when it launches, or have many continued sales throughout the years?
Wannabe Press year one operating budget
A lot of people ask about building their publishing business. I just stumbled across our first budget, which might help visualize what a first year small publisher should expect to pay.
How I grew my Tiktok to 130,000+ #booktok readers before the release of my newest book
For the longest time, I was stuck at only a couple of thousand followers on TikTok, but once I discovered the niche that works for me, my account exploded. Here's how I did it.
How to figure out what Substack actually paid you in Stripe
Why is it so hard to find out how much you made from Substack? I show you the hoops I jump through in this article.
My 38 favorite books of 2023
No, these aren't all books that were released in 2023, but they are all books I read in 2023.
