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Business clarity for chaos-minded creators.
How to increase new subscribers by refreshing your publication
Over the last few months, I have followed the advice of several prominent Substack experts and redesigned my publication to maximize engagement and findability.
Following along with the How to Build a World Class Substack campaign (part 1)
Since most people on Substack haven't heard of and definitely did not now how to launch a book on Kickstarter, I made a series of posts throughout the campaign about what was happening.
Following along with the How to Build a World Class Substack campaign (part 2)
This is the continuation of the previous article.
Mastering the art of attention as a writer
Unlocking the secrets to capturing and sustaining visibility in the creative world
The great Medium vs. Substack debate
The conversation is pivoting on the wrong axis and making the same fundamental mistake we made at Writer MBA for years.
Daily newsletter testing
In which I keep you updated on the testing and implementation of my daily newsletter, Authoresque.
Should you "write short"?
Ever since I joined Substack, the best practice I have heard was to “write short”. It started as shorter than 1,500 words, and then it reduced to 800-1,100 words. Is that good advice, though?
The new Super Nintendo World at Universal Hollywood is peak late-stage capitalism
Maybe I'm an old man shaking my fist at coulds, but Mario Land hits different than the rest of even Universal, let alone amusement parks, and feels like the start of something ominous.
Craft+Commerce lessons
What I learned from going to my first general business conference after attending 200+ publishing events in my career.
If a tree falls in your front yard...
I can tell you from personal experience that it absolutely makes a sound.
Ditch the Circus Act: Automate Your Indie Author Life (and Get Back to Writing!)
Automation isn't just about efficiency; it's about liberation. It's about giving yourself the gift of time to focus on what you love most: writing. Here's how it can change the game for you.
Creating a sustainable Substack content plan that doesn’t take up a ton of time
You made some awesome content on Substack, now it's time to maximize.
What do we owe to each other?
If it's hard and time-consuming and people often don't even appreciate help, so why do it? Why reach out?
How to network at a conference
I am very good at networking at conferences, probably because I've been to so many. Networking doesn't have to be a heavy burden. It can be light and fun. In fact, it should be.
Fighting the Green-Eyed Monster
Bear with me. I promise that this story of teenage angst has plenty to do with both writing and jealousy.
The Revenge Trope: Tightening the Ties that Bind in John Wick
A detailed look at the first twenty nine minutes of John Wick (2014).
Writer MBA 2024 virtual summit debrief
Wherein I spill all the tea about our latest virtual summit event.
How Wannabe Press is structured
I share the org chart of my company, which is more complex then you might think
Ad reports from growth agency
If you want to know the week-by-week play-by-play of my ads growth journey, here are the raw reports.
The NSFW Framework to Help You Market Your Book Better
Writing book blurbs, queries, or pitches doesn't have to be painful. I promise.
WTF happened in the last two weeks...
...and what god can I sacrifice a goat to make amends?
Intuitive brand strategy for writers
Crafting a brand doesn’t follow a one-size-fits-all approach; there’s no magic formula or secret ingredient. Instead, it’s our intuition that often leads us to the most meaningful outcomes.
How to comp subscribers from your previous newsletter to your Substack publication
On April 28th, 2023, I comped 25,000 subscribers from my previous mailing list to The Author Stack. Since then many people have asked me how I did it.