Archive
Business clarity for chaos-minded creators.
What's new on Kickstarter since Get Your Book Selling on Kickstarter came out
Since we first launched Get Your Book Selling on Kickstarter in October 2021, there has been a seismic shift in the way Kickstarter has been perceived in the indie community.
Debrief of the $18,348 How to Build a World Class Substack Kickstarter campaign
Claire Venus and I just finished our How to Build a World Class Substack (H2BWCS) Kickstarter campaign. How did we do?
I know my Author Ecosystem. Why do I even care and what do I do now?
People are often stumped as to what to do once they have their author ecosystem. This is a guide all about what you do with it to get to success faster than you ever thought possible, and it's a lot.
How to supercharge your writing career with Kickstarter
Learn how to validate your Kickstarter idea, build hype for your campaign, and deliver well so backers come back repeatedly.
Substack x Publishing 2024 virtual summit debrief
Wherein I spill all the tea about my summit with Claire Venus for our How to Build a World Class Substack book.
Most of your best readers haven't even been born yet
A seeming contradiction about marketing, sales, and finding your people.
Outward success, inward turbulence
Sometimes, maybe even often, maybe even most of the time, it looks much different than it is behind the scenes.
How to form strong strategic partnerships in publishing
My motto is "do cool things with cool people" but what does that mean in practice?
The era of rapid trend cycles in publishing
AI's Impact on rapid releasing, a decreased ability to find category arbitrage, and the shift in the balance of Author Ecosystems dominance in publishing.
Tana French's In The Woods and the allure of damaged characters
Messy relationships are my jam thanks to the author's Dublin Murder Squad series.
How to increase new subscribers by refreshing your publication
Over the last few months, I have followed the advice of several prominent Substack experts and redesigned my publication to maximize engagement and findability.
Following along with the How to Build a World Class Substack campaign (part 1)
Since most people on Substack haven't heard of and definitely did not now how to launch a book on Kickstarter, I made a series of posts throughout the campaign about what was happening.
Following along with the How to Build a World Class Substack campaign (part 2)
This is the continuation of the previous article.
Mastering the art of attention as a writer
Unlocking the secrets to capturing and sustaining visibility in the creative world
The great Medium vs. Substack debate
The conversation is pivoting on the wrong axis and making the same fundamental mistake we made at Writer MBA for years.
Daily newsletter testing
In which I keep you updated on the testing and implementation of my daily newsletter, Authoresque.
Should you "write short"?
Ever since I joined Substack, the best practice I have heard was to “write short”. It started as shorter than 1,500 words, and then it reduced to 800-1,100 words. Is that good advice, though?
The new Super Nintendo World at Universal Hollywood is peak late-stage capitalism
Maybe I'm an old man shaking my fist at coulds, but Mario Land hits different than the rest of even Universal, let alone amusement parks, and feels like the start of something ominous.
Craft+Commerce lessons
What I learned from going to my first general business conference after attending 200+ publishing events in my career.
If a tree falls in your front yard...
I can tell you from personal experience that it absolutely makes a sound.
Ditch the Circus Act: Automate Your Indie Author Life (and Get Back to Writing!)
Automation isn't just about efficiency; it's about liberation. It's about giving yourself the gift of time to focus on what you love most: writing. Here's how it can change the game for you.
Creating a sustainable Substack content plan that doesn’t take up a ton of time
You made some awesome content on Substack, now it's time to maximize.
What do we owe to each other?
If it's hard and time-consuming and people often don't even appreciate help, so why do it? Why reach out?