Menu
Archive
Business clarity for chaos-minded creators.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business
I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.
The power of the cult-hit author
I'd rather be a cool underground hit than a famous bestseller any day of the week.
Why I cut 11,756 people from my email list
They say you should put a weird number in the title of your articles to make it more clicky. So, I expect this to have a billion views. Meanwhile, there's some stuff I gotta say about growth.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.
Weaving meaning into your brand through storytelling
How to infuse your brand with emotional resonance, build trust through authentic narratives and craft stories that align with your vision and values.
Turning your natural writing patterns into audience growth
Discover how to turn the themes and topics you naturally write about into a strategy for building a loyal, engaged audience.
The Novel Blueprint: Transforming your story from idea to final book
Learn how to transform your story idea into a polished novel with expert guidance on compelling characters, immersive worlds, and professional packaging that attracts ideal readers.
How to successfully repurpose your book into new formats
Unlock the potential of your book by transforming it into multiple formats, reaching new audiences, and maximizing its impact with these proven strategies for repurposing content.
Is churn quietly killing your business?
A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.
How to Build a Book Marketing Stack Without Hiring Consultants (or Losing Your Mind)
A practical guide to book marketing in the age of AI
How to Get Actual Feedback from Beta Readers (Not Just 'I Loved It!')
Say goodbye to 'It was nice' and hello to detailed, chapter-by-chapter insights. Finally, a process that turns your beta readers into your secret editing weapon."
The Math of Making Money from Weird Shit
A brutally honest breakdown of why weird creators need to reach more people, how to build loyal fanbases, and the math behind making money from niche art.
Stop sabotaging your book with bad covers and blurbs
How to make the two most important bit of your book marketing to not suck.
The. End. (not of this Substack)
This is a very hard post to write, but it has to be done.
Why you must risk the bad to experience the good
Discover why your fear of negative feedback might be the biggest thing holding you back creatively, and how embracing both praise and criticism is the key to unlocking truly resonant, impactful work.
Tech companies lied to us, and it's causing a creative crisis
While talent can flourish anywhere, sustainable success in digital creation usually follows a sequence: resonate, find your platform, build your brand, monetize thoughtfully, and expand strategically.
The Writing Mindset
Learn Nishka Rathi’s roadmap for crafting a thriving, long-term writing career through intentional growth, continuous learning, and community support.
I do, you do, we do, the power of distributed responsibility, and other lessons from Writer MBA Con 2025
We spent 2 years building a conference, making this the most expensive article I have ever written.
Why writers smash into brick walls, and how to break through them to reach the next level of your career
Discover practical strategies for writers to overcome creative plateaus, sustain growth, and continue evolving in their writing journey.
The best work of your life might be behind you
Why embracing both craftsmanship and artistry in writing can help you thrive, even if your best work might already be behind you.
We all deserve unconditional grace and forgiveness
It doesn't matter why you made a mistake. You deserve unconditional grace and forgiveness anyway. In order to have self compassion, we need radical compassion for others.
Your voice, your story, your narration
Why self-narrating your audiobook is the smartest move for authors in 2025
365 Simple Ways to Talk About Your Writing and Keep Readers Engaged All Year
Powerful book marketing strategies, tailored to your unique author ecosystem and marketing style, to attract readers, boost sales, and build a sustainable writing career.