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Optimize for joy and make great money doing it.
The Best Audience Development Tips of Your Life
Cultivating visibility online as an Introvert even if you go viral.
What am I missing here?
and other questions to ask when you're blocked and can't seem to keep going.
The Secret No One Tells You About Success
No one tells you this when you publish your first book, but it’s not your cover, your story, or your ad strategy that determines if you’ll succeed.
How to write faster without sacrificing quality using dictation
A guide to getting out of the weeds and into your flow faster to get through your first draft and closer to publication.
Writing nonfiction that resonates so deeply people have no choice but to change
A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.
2025 Kickstarter postmortem
Six campaigns, $53K, and what the numbers really say
Setting SMART Goals for Success
Do you have a goal, or do you have a burden? Learn how to make goals that will energize you instead of feeling like a weight dragging you down.
Three counterintuitive ways to boost engagement during your crowdfunding campaign
Try these three unconventional crowdfunding strategies to engage readers, attract passionate backers, and create lasting success for your book.
I have the receipts…
Honest accounting from an extensive self audit of my publishing business from 2020-2025
Beyond Print-on-Demand: Why indie authors need both POD and long-run printing in their sales strategy
Expand your printing options and understand how to use what when to grow your indie author business.
The 7 pillars that actually matter in building a publishing career
The 4 P's of prioritization, understanding the underlying structure of a sustainable career, and why most writers fail to master even one.
How clearing blocks and connecting with the right people transforms your writing journey
Explore the hidden strategies that spark unstoppable momentum and gain the insider edge for a thriving writing career, as shared in this opening keynote from Writer MBA Con 2025.
From chaos to connection: Embracing audacity and ease on your creative path
How embracing authentic connections, ambition, and easeful growth (rather than an easy path) can unlock your creative potential and transform your publishing journey.
70 Coffees in 6 Weeks: How It Changed the Way I View Sales
How ditching the pitch for 70 hours of listening rewired my approach to business.
"How do you get yourself back on track when you are demotivated and distracted by every shiny object in your line of sight?"
SQUIRREL! what if you SQUIRREL! can't get momentum because there SQUIRREL! are so many cool things to SQUIRREL!
7 steps to thriving as a writer in a changing publishing world
Actionable advice for authors to grow with confidence, beat burnout, and build a lasting creative career.
“If I needed $1,000, I could always…”
Why Every Writer Needs a Reliable Revenue Trigger
The secrets behind $10k Secrets
We ran an experiment starting a new publication on Substack and using a new book as a lead magnet. Here are all the details about how it went, and how I felt about it.
Rev up your inciting incident with the Enneagram
Align your main character's journey with their personality type to unlock a deep resonance between your readers and your story.
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
How I lit $28,000 on fire with ads, and what it taught me about building a sustainable author business
I tried to scale a working newsletter with paid ads, and found out the hard way that growth without strategy burns fast.
The power of the cult-hit author
I'd rather be a cool underground hit than a famous bestseller any day of the week.
Why I cut 11,756 people from my email list
They say you should put a weird number in the title of your articles to make it more clicky. So, I expect this to have a billion views. Meanwhile, there's some stuff I gotta say about growth.
How to automate importing Substack subscribers into Kit through Gmail
Discover how to seamlessly automate Substack subscribers to ConvertKit (Kit) for powerful email funnels, personalized segmentation, and a more profitable author business.