Menu
Archive
Business clarity for chaos-minded creators.
PLG, SaaS, and how the nonsense terms from tech can help supercharge your career
Tech and business articles can be founts of knowledge, but reading them can be very confusing. This article lays out a glossary of the important terms to bear so authors can understand them.
How to avoid getting lost in the flurry of new Substacks flooding the site
With the influx of established voices, lots of writers are nervous they'll be drowned out. Here are some ways to build a boat in the storm.
Ink and Intent: How Creative Planning Uplifts Authors and Poets
Being an author is a thrilling and empowering adventure... but the vast array of possibilities can be overwhelming. Let's talk about how to tackle your goals without taking on too much at once.
The two major subscription models
Wherein I break down the two main continuity models you can use in your author business and how to implement them.
Fourth Wing Fantasy: Eleven Tropes in the first Three Pages
USA Today bestselling author Jennifer Hilt joins us to talk about how to embed tropes into your books to make them more irresistible to readers.
Setting up your direct sales environment
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
How to reframe capitalism to make sales and marketing work (better) for you
Rejection sucks. Marketing is hard. Capitalism makes it worse. However, with a couple mindset shifts we can start enjoying the process more and get more out of it...without losing our souls.
Why you probably need a break...right now
Authorpreneurs often think that taking a break is a luxury, but it's an essential part of success.
What it really means to get that pretty orange checkmark
On Friday, August 25 at 9:12 AM, I got the email most of us have been striving for and became a Substack bestseller. What does that really mean though?
Publishing is Changing—Why? And how to we take advantage of it
Every month the future of publishing changes more than we've seen it move in years. So, how do we understand the scope of the problem, the size of the opportunities, and then take advantage of it.
The 5 biggest mistakes writers make when turning their books into comics
Comics are a popular way for authors to expand their platform, but the majority I talk to run into the same stumbling blocks. What if you could just...not do that, though?
Looking to begin, grow, and/or monetize your Substack? Start here.
I’ve written 55,000+ words about creating, growing, and scaling your Substack publication. No matter where on your Substack journey you are, The Author Stack can help you get to the next level.
How to get noticed on Substack
There are 20 million active subscribers on Substack and 2 million paid members, but how do you find, attract, and retain them? Notice me Senpai!
Will that new social media platform fundamentally improve your existence at all?
Research shows that social media generally does more harm than good, but is a way to use it in a healthy manner to grow your author business?
How to get 5,000-20,000 new readers for your Substack publication every month
This is the strategy responsible for adding over 100,000 new emails to my list in a very short timeframe and allowing me to create a sustainable business without relying on social media
Everything you might want to know about my African photo safari in Tanzania (with loads of pics)
After five years of planning, this is everything I learned about going on safari.
How to create a world-class Substack publication
or how you can stop worrying and fall in love with marketing
How to build a substantial body of work that allows you to fight imposter syndrome without burning out
Level up your writing career without burning out, destroying your life in the process, or having no life outside your work
When to burn it all down and how to rise from the ashes
I made $50,000 more last year than any other year in my whole career, and I nearly had a nervous breakdown trying to keep it all together.
3 reasons why (despite 10+ years with direct sales) I don’t use Shopify or recommend it for most authors
After spending over 10 years and making hundreds of thousands of dollars with direct sales, I can unequivocally say Shopify is not for me...and it might not be for you, either.
Where to invest your time and money when building an audience for your writing
How to grow a dedicated audience for your writing fast without breaking the bank or wasting your entire existence in the pursuit of more humans to care about what you do
How to use Substack sections to strengthen your backlist and give subscribers even more value
Are you interested in delivering even more value to your subscribers while leveraging your backlist? Then this might be the perfect strategy for you...