You build the structure for your next launch during your current launch

Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.

Hi,

When people come to me after a poor launch, often even after gathering a big audience, I always ask this question:

How many people were around during your last launch?

Usually, the answer is “not many”. Often somebody has added hundreds, if not thousands of new subscribers since they last launched, which means they haven’t had time to get excited about it.

So, when you hit that launch button, of course all you’re going to get is crickets.

Don’t worry. You’re not bad and you’re not dumb. You just fell victim to one of the biggest misunderstandings in the game.

The people on your list between launches will see your current launch and usually get excited for your next launch. The people you convert from this current launch have probably been with you for at least two previous launches.

The people who can launch effortlessly have spent years building and supporting their audience. If you’re just starting your journey, you literally can’t rely on that because you haven’t build up that cache…