You build the structure for your next launch during your current launch

Most entrepreneurs expect sales the minute they get started, but there's a huge flaw in their logic. Once somebody joins your ecosystem, they're still a long way from giving you money.

Hi,

When people come to me after a poor launch, often even after gathering a big audience, I always ask this question:

How many people were around during your last launch?

Usually, the answer is “not many”. Often somebody has added hundreds, if not thousands of new subscribers since they last launched, which means they haven’t had time to get excited abou…