Turn your creative chaos into money without sacrificing your magic……or doing bullshit marketing you hate.

Build the way you're built. For writers, artists, podcasters, makers and any DTC brand navigating the tricky balance of craft and commerce.

  • 20 yearsbuilding creative businesses
  • Thousandsof creators coached, taught and talked down off ledges
  • Millionsmade for clients and for our own businesses
"Great insights and clarity on moving forward." Amanda "I felt the message loud and clear. Thank you Russell. It was a pleasure to meet you!" Lisa "Talking with Russell was lovely, as always. Great insight into my own process and a bunch of clear next steps." Morgan "You explained very clearly where I should focus to move forward with my goals. Thank you." Manny "Russell is super friendly and insightful! I left the session feeling not just inspired, but also empowered to actually do something with it!" Cydnie "Wonderful! Russell is great at helping you talk through your issues and gives you the tools/next steps to sort yourself out." Stacey "Very helpful. I was reminded of a few things I knew that I'd forgotten, pointed to a few new tools, and given some options to consider. Thank you!" Nita "Thanks for your time! I like what you're up to!" Beth "Russell was clear, helpful, and gave me some great options to consider to meet my needs. As someone experienced with publishing but a little chaotic with creation who is a good self-starter, it was encouraging to talk to someone like-minded with so much experience and knowledge." Talena "Riveting. Surprises, clarity, and delight. A real joy." Nancy "Fun, insightful, and thought provoking. Time well spent." Patrick "Russell is great at meeting you where you are at in your creator journey and providing actionable advice for moving closer to where you want to be. The density of good stuff shared in just 30 minutes is incredible!" Chad "Russell is a one-of-a-kind book marketing coach who has a ton of experience and knowledge, thinks outside the box, and cuts through the noise to speak the naked truth. If you want to get unstuck and move forward, he's the man." MaryAnn "I had a zoom call with Russell to discuss my writing and book sales. I came away feeling genuinely excited about taking this next step in my author career." Deanne "I spent thirty minutes having an excellent conversation with Russell. I am looking forward to working with him to reduce or eliminate my greatest pain point." Rob "Russell is one of the smartest and most generous people I know in the industry. He saw things about my business that I didn't see, and then he gave me practical steps that I already know will make a difference." Ella "An efficient coach, who still does it based on listening, first. Rare to find." Lynda "The call was super packed with value. I don’t think you could’ve done anything better." TNae "I got more inspiration in 30 minutes about how to bring ALL OF ME into my brand than hours of coaching or therapy combined! Thank you Russell." Ritu "Great insights and clarity on moving forward." Amanda "I felt the message loud and clear. Thank you Russell. It was a pleasure to meet you!" Lisa "Talking with Russell was lovely, as always. Great insight into my own process and a bunch of clear next steps." Morgan "You explained very clearly where I should focus to move forward with my goals. Thank you." Manny "Russell is super friendly and insightful! I left the session feeling not just inspired, but also empowered to actually do something with it!" Cydnie "Wonderful! Russell is great at helping you talk through your issues and gives you the tools/next steps to sort yourself out." Stacey "Very helpful. I was reminded of a few things I knew that I'd forgotten, pointed to a few new tools, and given some options to consider. Thank you!" Nita "Thanks for your time! I like what you're up to!" Beth "Russell was clear, helpful, and gave me some great options to consider to meet my needs. As someone experienced with publishing but a little chaotic with creation who is a good self-starter, it was encouraging to talk to someone like-minded with so much experience and knowledge." Talena "Riveting. Surprises, clarity, and delight. A real joy." Nancy "Fun, insightful, and thought provoking. Time well spent." Patrick "Russell is great at meeting you where you are at in your creator journey and providing actionable advice for moving closer to where you want to be. The density of good stuff shared in just 30 minutes is incredible!" Chad "Russell is a one-of-a-kind book marketing coach who has a ton of experience and knowledge, thinks outside the box, and cuts through the noise to speak the naked truth. If you want to get unstuck and move forward, he's the man." MaryAnn "I had a zoom call with Russell to discuss my writing and book sales. I came away feeling genuinely excited about taking this next step in my author career." Deanne "I spent thirty minutes having an excellent conversation with Russell. I am looking forward to working with him to reduce or eliminate my greatest pain point." Rob "Russell is one of the smartest and most generous people I know in the industry. He saw things about my business that I didn't see, and then he gave me practical steps that I already know will make a difference." Ella "An efficient coach, who still does it based on listening, first. Rare to find." Lynda "The call was super packed with value. I don’t think you could’ve done anything better." TNae "I got more inspiration in 30 minutes about how to bring ALL OF ME into my brand than hours of coaching or therapy combined! Thank you Russell." Ritu

Sound familiar?

What we hear from creators every week. Tap one to hear from somebody we helped get past it.

Human and AI coaching, together.

What's unique about Hapitalist is how we integrate AI and human coaching with a curated collection of tools and trainings built over 20+ years to help you break through your biggest blocks faster.

1
Level 1 · Coach JoyFree to start

A coach who has actually read your stuff.

Coach Joy is the AI version of us, and not a chatbot with a podcast dumped into it. We took twenty years of work apart first and turned it into modules, kits and tools, then gave all of it to Joy. Joy reads your check-ins, your journal and every kit you've started before they answer you, hands you the next thing instead of a lecture, and tells you no when it's no. You can talk to Joy in the app, or inside Claude and ChatGPT.

What Joy coaches you through

Thirty-two kits and more than four hundred modules, each one a piece of work Joy walks you through a step at a time, and behind them everything we've written to back it up, all cross-linked to the tools that do the work, so you go from reading to doing without searching.

32 kits45 tools400+ modules15 books15 courses1,300+ articles

And the Business Tarot: pull a card, ask a question. Pull a card ->

Meet Coach Joy ->
2
Level 2 · Community

Break through with other creators, live.

Everything in level 1, plus breakthrough sessions twice a month. We get on a live call together, you start in a small group of three to five to work through your block, then pair up with someone who keeps you accountable, so you leave with a next step and a person waiting to hear how it went.

It also opens the done-for-you builders, which take the work you've already done with Joy and turn it into the finished thing: a game, an app, a chatbot for your community, a cohort.

See the plans ->
3

The chaos was never the problem.

We love chaos. Chaos is where the good ideas live. The trouble is dancing in it with nothing to ground you, so you keep getting lost. Here are four things we believe, and everything we've built sits on top of them.

01

Good chaos needs structure

The more structure you have in your business, the more chaos you can harness to push it forward. Structure isn't the enemy of creativity. It's what lets you be reckless and live to tell the story.

02

Easeful, not easy

Easy means without difficulty. Easeful means without friction. We're not trying to take the work out. We're trying to take out the part that feels like pushing a rock through hummus, because that part was never the work.

03

Success is a trailing indicator

It isn't the start of something. It's the evidence of something that already happened inside you, months before the world caught up. So that's where we start, not with the launch.

04

Optimize for joy

You can optimize for joy and make great money doing it. You don't have to be serious to be serious about your business. If you've ever looked at yours and thought "isn't this supposed to be fun?", you're in the right place.

Design your path

Find out how you're built to grow.

Six to twelve quick questions, and there are no right answers. At the end you'll know where you are and the one thing to do next.

question 1 · how you're built

What people are saying about Hapitalist.

Notes from creators who've been reading, listening and building with us, some of them for years.

What people are saying about Hapitalist - notes from real creators

Start where you are.

Not sure which? Take the quiz ->

"Always challenging, always growing. Russell takes his time and helps you see past your blind spots! Highly recommended!"
Paul