Three counterintuitive ways to boost engagement during your crowdfunding campaign

Try these three unconventional crowdfunding strategies to engage readers, attract passionate backers, and create lasting success for your book.

Hi,

Most writers jump into crowdfunding with high hopes. We want to connect with our audience, rally a tribe of enthusiastic readers, and raise enough funds to bring our books to life. The standard approach is to make a polished pitch, share your campaign link, and hope your community grows. Yet despite good intentions, it can feel like your efforts fall flat. The marketplace is crowded, your inbox is quieter than you’d like, and those well-meaning “launch day” posts often slip by unnoticed.

What if the key to success is not about being more polished, but about embracing a few tactics that feel a bit odd at first glance? What if being raw, transparent, or even a bit vulnerable is what truly captures people’s attention? Sometimes the best way to stand out is to go against the grain. In my experience, there are three unusual strategies that spark a different level of engagement. They might raise eyebrows at first, but they often lead to the strongest sense of community and the most enthu…