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The average book sells how many units?

Russell Nohelty's avatar
Russell Nohelty
Jan 15, 2024
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pile of assorted-title books
Photo by Daria Nepriakhina 🇺🇦 on Unsplash

I talk about this article often, but I forgot where it was from that I got some of my average publishing numbers, which is then backed by the Publisher's Weekly report cited. 

The Cold Publishing Equations: Books Sold + Marketability + Love

The average book sells 3,000 units over its lifetime. If you assume an av…

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