One layer of data doesn't tell the whole story - a review of returning backers to the Cthulhu is Hard to Spell: The Terrible Twos campaign
It's hard to find new, interesting things to talk about in the data once you've run 11 Kickstarter campaigns, but Backerkit has been the one consistent about all my campaigns since 2014, which means they have new data for me to plum.
Before I go on, I should note that for some reason Backerkit did not pull all my data s…
