What’s a Hapitalist?

Welcome :) At Hapitalist, we help you optimize for joy and make money doing it. Seriously, what if all this business stuff was fun, though?

For the text only version, click here.

Text version:

A Hapitalist is somebody who’s building a business, but doesn’t resonate with the “hustle all the time” or “make all the money” culture. They want to succeed, but not at the expense of their happiness or their ethics.

To them, money isn’t worth hating yourself.

To other people, that often looks like sabotaging themselves, but Hapitalists know success can’t come without joy. Even if it could, they wouldn’t want it.

They love what they do enough to sacrifice for it (to a point), and other people love it, too. Just maybe not enough people, or maybe not as many as used to. They’re frustrated it is so hard to get traction on something they love so much.

They don’t want it to be easy. Otherwise, they would just do something else.

They want it to be easeful. Easy is a measure of difficulty while ease is a measure of friction.

Easeful things can be hard, but they lack unnecessary resistance.

Hapitalists know that if you expend effort on the right actions they lead to amazing results.

Sound like you?

If so, take our quiz and find your own frictionless growth path.

If you’re still on the fence about joining us behind the paywall, here is what others are saying about us.

• “Thank you for creating this space where those of us who never quite fit the mold can find resources for bringing together our love of creating and desire to serve a purpose larger than ourselves. Can’t wait to dive in! “ -Annie Slade

• “Thanks for the transparency. It’s what I’ve been searching for--someone I could compare facts and figures with.” -K.P. Davis

• “You seem to have the path to success on Substack and you make it look fun. That’s what I want. “ -Rob M. Thompson

• “I support your work because you are already doing all the things I wish I knew how to do. I am looking forward to learning how to write and publish the right way! LOL!” -Debbie McMannis

• “You’ve helped me so much. Thank you, Russell!” -Tiffany Chu

• “I really appreciate the realistic advice and content of substance. “ -Edwin Earl

• “Russell is a fount of knowledge, a bit edgy with a sense of humor to go with it. I want to run amuck with my highlighter when I receive his articles. So much great stuff, some controversial thinking (which is always good for me) and genuine caring…Happy to support him supporting us.” -Crasser

• “Stumbled upon your post about ai narrated books. Such useful information that is really difficult to find on google searches apparently…Absolute love it and looking for ways to leverage that to publish audiobooks. I just tried the google play auto narration and i dont think its as good. Anyway, love your posts. Thanks. “ -S Pathak

• “Discovering I was a ‘Forest’…[it] might be the most important thing I’ve learned as a professional creative. I’m excited to learn more about different ways to publish and succeed. Thanks, Russell, for making this info accessible!” -Kel E Fox

• “You are providing solid, actionable guidance…Thank you for both the guidance and the inspiration on multiple levels!” -Donn King

• “There is no better place to learn comprehensive real world marketing. Learn from his experience instead of trying to do these tests on your own. Saves years.” -Robert C. Worstell

• I just went on a walk with your last comment, and I think my brain just cracked open. Maybe I should say, “A lock was opened.” But it feels more explosive than that. I need to mull this over, but I think shyte might be about to get real here. ~Cracked Brain. Thanks, Russell. You are so good at helping with clarity. -Julia Ashley

• Frictionless growth is my new mantra. -Sydney J. Baily

• “Russell has years of unparalleled experience writing and selling his work…and the value of his insights and knowledge are incredible “ -Kaj

• “There are so many things I don’t know, and the way you approach business resonates with me in a way that I need. Thank you for that. “ -Mary E Thompson

• “I support your work because you are an honest hard working writer I admire and I believe I can learn a lot from. I love your transparency, your courage to test new things, to fail forward fast, and your effervescent creativity.” -Sylvia Becker-Hill

• “…so many amazing and entertaining resources! You have made me a better and more business-savvy writer. Thank you!” -Rey Katz

• I went and noted all the ones that fit best for me (Spotlighter). It feels wonderful to have a strategy for next year instead of throwing spaghetti at the wall! -Amanda Aaron

• “After reading the tutorial ‘How to Get Over Your Sales Phobia,’ my mindset has completely changed. There’s one particular section that convinced me to upgrade to the paid version: ‘If you’ve been at this for a while with very little success, then there’s a good chance you think that nobody is interested in what you sell.’ This resonated deeply with me. I hope my work will be that good one day🙏😊” -Jana

• “I have taken advice from Russell since following him on FB years before I actually began publishing my work. He was encouraging. I’ve watched him be successful and use no-nonsense methods along the way. So, I’m very curious to learn more. “ -Rachel D. Adams

So what do you think? Are you ready to join us behind the paywall and get over 600 paid posts, including exclusive interviews, articles, courses, and more?