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Culling non-opens from your email list

Russell Nohelty's avatar
Russell Nohelty
Jan 15, 2024
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person cutting piece of paper
Photo by Pro Church Media on Unsplash

I try to cull my list every three months, ESPECIALLY when I'm doing a lot of email growth activities, because you will get LOTS of new people on your list quickly and then many of them will be duds.

So many people I talk to are scared to cull their list for fear of losing good subscribers.

Are they "good subscribers" t…

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