Are you running a low touchpoint or high touchpoint subscription?
There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.
Hi,
There are two questions we don’t talk about much when it comes to creating a subscription.
Are you going to run a low touchpoint or high touchpoint subscription?
Is your subscription meant to be a “first sale” or “last sale”?
These choices impact how much energy you’ll need to invest, how you price your offering, and how it fits into your broader business strategy. In this article, we’ll explore these two distinctions in depth and provide actionable insights to help you make the right decision for your audience and your own sustainability.
Low touchpoint vs high touchpoint
The first major consideration when creating a subscription model is deciding how much interaction you want to have with your subscribers.
What is a low touchpoint subscription?
If you’re running a low touchpoint subscription, it means your members have very little access to you. The Author Stack is, by necessity, a low touchpoint subscription. Yes, I reply to comments, but in general my subscribers and I don’t inter…
