Are you running a low touchpoint or high touchpoint subscription?

There are two questions we don’t talk about much when it comes to creating a subscription. They impact how much energy you invest, how you price your offering, and how it fits into your strategy.

Hi,

There are two questions we don’t talk about much when it comes to creating a subscription.

1. Are you going to run a low touchpoint or high touchpoint subscription?

2. Is your subscription meant to be a “first sale” or “last sale”?

These choices impact how much energy you’ll need to invest, how you price your offering, and how it fits into your broader bu…