Are more people backing Kickstarters at the digital level now?

A couple of weeks ago somebody asked whether more people were backing Kickstarter at the digital level now instead of the physical level. It took me a while to compile the numbers, but you can see here that while a far greater percentage of revenue came from physical backers, they only accounted for a little over 35% of backers, down from 51% earlier this year and 55% from this time last year.

For this analysis, I looked at my previous FOUR comic book Kickstarter campaigns. My novels ALWAYS have a majority of people backing at the digital level, so I excluded them from this analysis. This looks at Ichabod Jones: Monster Hunter volume 2 (September 2020), Cthulhu is Hard to Spell: The Terrible Twos (March 2020), Ichabod Jones: Monster Hunter issue #5 (September 2019), and Cthulhu is Hard to Spell (September 2018).

So, you can see some consistency across the same month for the past three years ( from campaigns run in September 2018, 2019, and 2020), and the same projects (Ichabod in 2019 a…