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Are more people backing Kickstarters at the digital level now?

Russell Nohelty's avatar
Russell Nohelty
Jan 08, 2024
∙ Paid

A couple of weeks ago somebody asked whether more people were backing Kickstarter at the digital level now instead of the physical level. It took me a while to compile the numbers, but you can see here that while a far greater percentage of revenue came from physical backers, they only accounted for a little over 35% of backers, down from 51% earlier th…

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