A bad book launch is not a moral failure
Money is not an indication of moral worth.
It is possible to plan something cool, do everything right, and have nobody show up to the party when you launch it.
You never know how right you were about a project's potential until you launch...
...but most authors treat messing up a launch like a moral failing either of them or their audience.
Newsflash, it's neither.
It's just...life.
Not everything wi…
