Yes, writing a great book people read is marketing, too

Sorry to burst your bubble, but you're not too cool for marketing just because you "only wanna write the next book". You just love a different kind of marketing.

Hi,

Lots of people tell me they hate all marketing and "only want to write the next book" which is wild because, and I know this is gonna get your dander up if you're new to this, but writing the next book is marketing.

In fact, for over a decade writing the next book was basically the only strategy that "gurus" said was valuable. The idea was simple: th…