WTF happened in the last two weeks...
...and what god can I sacrifice a goat to make amends?
Hi friends,
This is going to be a “tea heavy” post, but a lot of you asked about what happened with Flodesk, my growth team, and…well…the last two weeks have been a lot, and I think I’ve finally turned a corner, but it might be instructive, so I’m just going to go through it. If you get something out of this, I recommend these posts for even more.
Growth team
The first part of this story is in this post. I signed a three-month contract with my growth team on February 14th after talking to them the previous week. I believe in both planned and unplanned serendipity and within short order I saw this company pushed by several people I trust, so I thought I would give them a shot.
This is dangerous thinking, because businesses often do a big push at once, which makes seeing them everywhere seem more fortitous than it actually is in reality.
This year has been my year of embracing my inner Desert and focusing on all things ads and optimizations. It was a big ask, with a minimum of $22,500 on…
