How to create a world-class Substack publication

or how you can stop worrying and fall in love with marketing

I have been going deep on Substack for several months now. I read hundreds of publications every week, and have kept a blog since 2010. So, I know a thing or two about the components that built this platform. I’ve been an online news junkie since the early days of the internet, and have been reading online essays since I fell in love with Allie Brosh’s …