Why sequels fail (and how writers can avoid repeating their mistakes)

Discover how entrepreneurs can uncover the emotional drivers behind customer requests and deliver what people really want, not just what they say they need.

Hi,

I run into writers all the time who say some version of “I’m giving people what they say they want,” or “I’m writing more about my most popular topics, but I can’t replicate my success.” Basically, even when they follow the data and give people what people “want”, they still can’t make anything new pop with thier audience.

Combating this is one of t…