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The Math of Making Money from Weird Shit

A brutally honest breakdown of why weird creators need to reach more people, how to build loyal fanbases, and the math behind making money from niche art.

Russell Nohelty's avatar
Russell Nohelty
May 12, 2025
∙ Paid

Hi,

Real talk. In order to succeed making money doing weird stuff, you probably need to talk to 2-10x more people than somebody making basic ass shit.

Yes, it’s true. There is simply a bigger market for basic ass shit than weird ass shit, because everyone can skim the surface of something and feel like they “get it.”

It’s frictionless. Familiar.

Weird? We…

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