The Hapitalist launch sequence

Is it weird to make a post about the launch sequence I used to attract members to Hapitalist and make it available only to Hapitalist members? Probably, but I'm doing it anyway.

Hi,

So in the second half of July 2025, I started a launch email sequence to announce my Hapitalist founding member program. It’s something I was working on for about a year, tweaking the language and such.

Naturally, meaning without a launch, 3 people had entered Hapitalist in the first half of 2025. In July, we welcomed 25 new members.

Yay!

But also ve…