The five time-tested adoption decisions

Discover the five key adoption concepts—Relative Advantage, Compatibility, Simplicity, Observability, and Triability—that help entrepreneurs grow their audience and build lasting connections.

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Whether you’re publishing on social media, building a newsletter audience, or growing your influence, understanding how people decide to buy something is hugely important. Recently, I dove deep into the five essential adoption principles—Relative Advantage, Compatibility, Simplicity, Observability, and Trialability—that help explain why people choos…