The 2 things that need to happen before you enjoy marketing

Discover the key mindset shifts that transform marketing from a dreaded chore into a sustainable, rewarding part of your creative career, no sleaze required.

Hi,

I’ve worked with hundreds, heck, probably thousands, of authors over the years and (despite their protestations) all of them like marketing.

No, really. They do. They just don’t call it marketing. When I ask authors what they enjoy doing to grow their audience, I hear answers like:

• “I love hosting my podcast.”

• “Writing a weekly newsletter is actually f…