Tech companies lied to us, and it's causing a creative crisis

While talent can flourish anywhere, sustainable success in digital creation usually follows a sequence: resonate, find your platform, build your brand, monetize thoughtfully, and expand strategically.

Hi,

One of the great failings of tech over the decades has been the idea that the democratization of the internet meant that anyone can be successful in anything for any reason. All you have to do is make a thing and everyone will love you.

The truth is a bit more like the end of Anton Ego’s famous line from Ratatouille “Not everyone can become a great a…