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Sunk cost of breaking in

Russell Nohelty's avatar
Russell Nohelty
Jan 08, 2024
∙ Paid

How much are you willing to pay to break in?

That is a very important question because there is always a cost to break into a new market.

I was willing to blow every dollar I spent on Ichabod Jones: Monster Hunter in order to break into comics. Was that a good idea? It turned out alright, but in the moment it felt huge. It was huge. Ichabod costs me $8500…

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