Social. Media.

The two paths of social media and why you’re failing by trying to do both

Hi,

Creator Economy by Peter Yang has been living rent free in my head for years for writing this article about the two different types of social media companies, and how we’re thinking about them all wrong.

“Social media” actually refers to two very different types of apps:

• Social: “I want to connect with others.”

• Media: “I want to be entertained.”

An app that pursues both at once i…