Resources
Welcome to Hapitalist, where we help you become brilliantly, joyously inefficient and wildly profitable at the same time.
We believe you can optimize for joy and make great money doing it.
We believe that you don’t have to be serious to be serious about your business.
We believe that the best way to run a joyful business is to build leveraged assets that grow in value over time without needing more effort.
We believe any business that doesn’t give you the freedom to follow your passions with reckless abandon isn’t worth having for long.
We believe there is only one way to be maximally efficient, but there are a billion ways to be brilliantly, joyously, and profitably inefficient.
We believe in being as kind to ourselves in failure as we are in success.
We believe you can always make more money. The only thing stopping you is the containers you build and the methods by which you fill them.
If you’ve ever looked at your business and thought “Isn’t this supposed to be fun, though?” You’re in the right place.
When thinking about where to go next, the question is whether you are most in need of information, transformation, or implementation.
If the answer is information, we recommend checking out our archive, or upgrading to our paid membership, where you get access to all our books and courses, plus hundreds of member-only articles. We have information on everything from writing a great book to direct sales strategies to being happy and successful at the same time, and much more.
If the answer is transformation, then we recommend joining our 🦄Unicorn membership, where you’ll not only have access to our top tier resources, but also 24/7/365 access to our digital brain, twice monthly breakthrough sessions, member chat, and transformational workbooks. Transformation is a long and involved process and it’s hard to go it alone, which is why we’re there to help.
If the answer is implementation, then we recommend booking a consultation call. Implementation is something that needs to happen quickly, and you’re already primed to get it done. So, we’re ready to meet you where you are and get you up and running quickly. If you’re ready to stop spinning your wheels and get going, then this is the move.
Here all all our resources.
💸FREE SUBSCRIBER resources - These are available to everyone, even if you don’t subscribe (but hopefully you do).
📕Frictionless Growth! - This book gives you an overview of the path of least friction, which is the methodology undergirding Hapitalist. It’s free to download the ebook, audiobook, and workbook.
🎴Hapitalist Business Tarot - Everyone has access to the digital deck, box design, and instruction manual, released under a creative commons license.
🎙️Hapitalist Podcast - It’s like a business podcast, except we do it. If you like that kind of thing, we do that kind of thing. It’s semi-regular, heavy emphasis on the semi-.
🗄️Archive - Hundreds of topics on just about anything you need to build a sustainable, thriving business that nurtures both your soul and your wallet.
🌈PAID MEMBER resources - These are available to all members of both our $100/yr membership and $300/yr membership.
📕Books
📕The Six-Figure Author Stack - A proven framework to build a profitable, sustainable publishing business that integrates website sales, subscriptions, Kickstarter, and retailers into one powerful, thriving ecosystem.
📕On Being Happy and a Successful Writer at the Same Time - A practical, holistic framework that helps writers align their creative work with joy, abundance, and their natural tendencies.
📕How to Writer Irresistible Books That Readers Devour - Craft stories that not only engage but resonate.
📕Direct Sales Strategy for Authors - Sell more books, keep more of your revenue, and build a real business around your writing without relying on luck, platforms, or chasing the next trend.
📕How to Launch your Book on Kickstarter - Whether you’re launching your first project or leveling up your next one, this book walks you through every step in the launch process.
📕How to Build a World Class Substack - Dive deep into the strategies and techniques for creating a standout Substack publication.
📕How to Become a Successful Author - Build a successful author career from the ground up. This book is packed with everything you need to know to become a successful author, starting today.
📕How to Build Your Creative Career - The fundamental knowledge you need to set yourself up for success.
📕Advanced Growth Tactics for Authors - With clear strategies, actionable steps, and a touch of humor, this book is your ultimate guide to thriving in the ever-changing world of publishing.
📕How to Cultivate a Thriving Author Ecosystem - Gain the clarity, confidence, and tools you need to take your writing to the next level and succeed on your own terms.
📕How to Thrive as a Writer in a Capitalist Dystopia - Your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism.
📕Publishing is Broken, But It Doesn’t Have to Break Us - Learn how to break free from tired industry myths, connect directly with the readers who love your work, jettison traditional gatekeepers, and construct a sustainable creative life
📕$10k Secrets - Fourteen successful creators pull back the curtain on the exact strategies, systems, and mindset shifts that helped them hit $10,000+ months, without burning out or selling out.
🎙️Courses and masterclasses
🎙️Kickstarter Launchpad - Plan, market, and launch Your Next Kickstarter with 20+ hours of walkthroughs, screenshares, and resources. This in-depth course is everything you need to succeed.
🎙️Direct Sales Launchpad - In conjunction with our direct sales books, this is a self-study course filled with material on how to build a direct sales environment through your website, and at conventions.
🎙️Workshop replays - These sessions walk you through real systems for growth, alignment, monetization, and sustainability, drawn directly from years of testing, failing, rebuilding, and refining in the real world.
🎙️Build your Superfandom - Learn the foundational systems behind building a loyal, buying audience from scratch.
🎙️How to Run a Viral Giveaway to Build Your Email List - If you can master this single concept, you can revolutionize your creative business and go from struggling to successful in no time at all.
🎙️How to Set Up and Run an Anthology - If you’re thinking about running an anthology as a way to expand your reach, build community with other creators, or fund a project through Kickstarter, this is the playbook.
🎙️Write a Great Novel - Master character creation, structure, plot, prose, editing, and more in order to write a great book more quickly than ever before.
🎙️10x Your Productivity - Learn how to effectively make a goal that you can measure and achieve, tell if you have a good idea, how to say no to projects, and much, much more.
🎙️Create Profitable Facebook Ads - Understand your customer journey, craft ads that people want to see, and make a profit off your ads.
🗃️Other resources
✉️Email sequences - As sequences get proven out in the real world, they get added here so you can study the structure, understand the psychology behind each email, and use them as templates for your own campaigns.
💰Income reports - An ongoing archive of our actual business numbers going back to 2018, with data reaching as far back as 2017.
🎥Script library - A collection of scripts written for TV, movies, comics, and audio dramas, along with story bibles and pitch packets.
🦄UNICORN tier resources - These are available only to top-tier members of our $300/yr membership.
🧠My “digital brain” - I’ve uploaded all my interviews, course transcriptions, podcast interviews, books, and just about everything I’ve ever said about building a creative career into an AI coach that allows you to chat with “me” any time day or night, in any language, about anything related to your creative blocks.
💬Breakthrough sessions - Twice a month, you’ll have the opportunity to join live group calls with other creatives building their own sustainable business lives.
🦄Unicorn group chat - Direct access to other members between calls to get real-time feedback and support on your most pressing creative questions.
✍️Transformational workbooks - Strategic and tactical workbooks to help you master and overcome every creative business block.
💸FREE SUBSCRIBER RESOURCES
Everyone has access to these 💸free resources.
📕FRICTIONLESS GROWTH!
Entrepreneurs don’t fail because they’re untalented. They fail because they’re building the wrong way for who they are.
They copy tactics that don’t fit, chase strategies built for someone else’s energy, and then blame themselves when everything feels harder than it should. Frictionless Growth! shows you how to stop fighting your nature and start building a business that actually works with you instead of against you.
Inside, USA Today bestselling author Russell Nohelty walks you through a complete, personalized system for finding the place where your natural tendencies, your environment, your growth style, and your creative psychology finally align.
You’ll discover:
Your SCALE Path: The growth engine that matches how you naturally create momentum
Your Evolution Track: Where you really are in your business cycle (not where you think you “should” be)
Your Ecosystem: The internal environment that determines how you operate best
Your HAPI Compass: The four coordinates that reveal your real blocks and the exact solutions that fix them
Your Strategic Playbook: Battle-tested growth strategies that actually fit your architecture
Instead of forcing yourself into someone else’s blueprint, you’ll build a business where effort compounds, burnout drops, and progress finally feels inevitable.
If you’re tired of grinding, guessing, and “trying harder,” and you’re ready to build with clarity, confidence, and traction that feels natural…
Your Path of Least Friction starts here.
🎴HAPITALIST BUSINESS TAROT
You don’t need to be an expert in tarot to use this deck. Whether you’re pulling your first card or your five-thousandth, this deck was designed to meet you where you are strategically, energetically, creatively, and spiritually.
The tarot has always been an important component of Hapitalist practice for many of our members, and this deck formalizes the link between them a bit. While I have seen lots of business oracle decks, this is the first full tarot deck I have seen that seeks to create a business methodology for the tarot.
The Hapitalist Tarot blends the structure of the traditional 78-card tarot system with language and insights drawn from lived creative experience. It pulls no punches, but it always points forward.
Each card features a quote designed to shift your perspective or unlock your next step. They were initially pulled from our vast array non-fiction books, lectures, podcast appearances, and courses available in the membership area of Hapitalist. You can download the deck for free, and the instructions work with any standard tarot deck.
🎙️HAPITALIST PODCAST
The Hapitalist podcast is about building a creative business that actually likes you back. Each episode digs into how creators grow momentum, make smarter decisions, and stop setting themselves on fire in the name of “success.” We breaks down the ideas, frameworks, and real-world thinking behind how to grow with joy, build the way you’re built, and make money in ways that actually fit your instincts instead of turning you into hustle bait.
Expect practical reframes, sharp thinking about audience, income, prioritization, and creative momentum, and conversations that help you see your business more clearly and act with more confidence. Break out of the hustle theatre and grow your business without sacrificing your magic.
🗄️ARCHIVE
Literally hundreds of archives, podcast episodes, frameworks, and more about how to run a joyful, brilliant business without burning out or blowing up. Whether you want to explore direct sales, crowdfunding, subscriptions, making better containers for money, or better prioritizing your life, we have lots of resources for those and many other topics.
🌈PAID MEMBER RESOURCES
As a 🌈paid member, you receive these resources.
📕BOOKS
📕THE SIX-FIGURE AUTHOR STACK
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Stop chasing algorithms. Start building a business that works.
The Six-Figure Author Stack gives you a proven framework to build a profitable, sustainable publishing business that integrates website sales, subscriptions, Kickstarter, and retailers into one powerful, thriving ecosystem.
USA Today Bestselling author Russell Nohelty draws from over a decade of experience in publishing, live events, subscriptions, and crowdfunding, plus deep conversations with hundreds of six- and seven-figure authors, to lay out a blueprint that empowers you to take control of your author career.
Whether you’re just starting out or stuck in the midlist maze, this book will help you:
Structure your author business for long-term, scalable growth
Stop wasting time on tactics that don’t compound
Build a system that unifies direct sales and retailers together seamlessly
Turn readers into repeat customers and superfans
Grow without burnout or relying on any one platform to save you
This is not a list of hacks or recycled advice. It’s a practical, proven framework to help you build a profitable author career on your own terms. No guesswork or gimmicks. Just a clear path forward.
Whether you’re new to publishing or stuck at a plateau, this book lays out the exact path to long-term success one smart, manageable step at a time.
If you’re ready to take the reins of your career, this book will show you how.
📕ON BEING HAPPY AND A SUCCESSFUL WRITER AT THE SAME TIME
Complete or Ongoing? COMPLETE
Free or Paid: PAID
What if success didn’t have to cost your sanity?
For years, USA Today bestselling author Russell Nohelty chased the “dream” of massive book sales, bestseller lists, and unlimited creative freedom...
…but achieving it came at the cost of his health, his happiness, and even his love for writing. Now, he’s on a mission to make sure nobody else has to make the same devil’s bargain ever again.
In On Being Happy and a Successful Writer at the Same Time, Nohelty draws from hundreds of books on happiness, years of business experience, and the lived reality of chronic illness to lay out a practical, holistic framework that helps writers align their creative work with joy, abundance, and their natural tendencies.
This brutally honest, refreshingly hopeful guide offers a path forward for authors who want to thrive—not just survive.
Inside, you’ll learn how to:
Rebuild your mindset to measure success on your own terms
Connect with the right audience without selling your soul
Prioritize like a pro, even when time and energy are scarce
Generate income that fuels your creative freedom, not drains it
Stop feeling broken, and start building a sustainable author business that actually feels good
Whether you’re just starting out or hitting burnout after years in the trenches, this book will help you realign with what truly matters, so you can stop chasing success and start living it.
📕HOW TO WRITE IRRESISTIBLE BOOKS THAT READERS DEVOUR
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Every author dreams of crafting stories that captivate readers from the first page to the last, but what makes a book truly unputdownable?
Bestselling author and publishing expert Russell Nohelty pulls back the curtain on the psychology behind compelling storytelling.
Blending insights from years of working with authors, deep research into reader behavior, and lessons from top-selling books, this guide teaches you how to craft stories that not only engage but resonate.
📕DIRECT SALES STRATEGY FOR AUTHORS
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Most authors don’t have a sales problem. They have a system problem.
Direct Sales Strategy for Authors gives you proven, repeatable systems to sell more books, keep more of your revenue, and build a real business around your writing without relying on luck, platforms, or chasing the next trend.
Whether you’re looking to increase your website sales, crush your next crowdfunding campaign, build your membership, or sell better at conventions, this book will give you the results-driven approaches that helped build thousands of author careers.
USA Today bestselling author Russell Nohelty has sold tens of thousands of books through his own store, at live events, and across more than fifty successful Kickstarter campaigns. This isn’t theory. It’s the strategy he’s used (and taught) to help authors take back control of their careers and make millions of dollars in the process.
You’ll learn:
How to build a homepage and store that turn browsers into buyers
What makes a landing page convert (and why most don’t)
How to run a Kickstarter like a launch, not a leap of faith
How to confidently sell at live events
How to bundle, price, and position your work to boost revenue
Whether you’re just getting started or ready to scale, Direct Sales Strategy for Authors gives you the systems, structure, and strategy to build a business that works without burnout, guesswork, or gatekeepers.
Direct sales works. Here’s how to make it work for you.
📕HOW TO LAUNCH YOUR BOOK ON KICKSTARTER
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Launch your book like a pro. Get paid up front. Build readers for life.
Looking for more control over your book launches? Tired of relying on algorithms to reach your readers? Ready to turn loyal fans into your most valuable launch partners?
Kickstarter makes all that possible, and more.
In this practical, no-fluff guide, USA Today bestselling author Russell Nohelty, veteran of over 50 successful campaigns, shares the exact strategies he’s used to raise over $650,000 for his own projects, along with the tactics that have helped other authors raise millions more. You’ll learn how to plan, price, and launch your campaign, avoid common pitfalls, and use Kickstarter to build long-term momentum for your career.
Whether you’re launching your first project or leveling up your next one, this book walks you through every step. If you’re ready to stop gambling on algorithms and start launching with purpose, this is the playbook you need.
📕HOW TO BUILD A WORLD CLASS SUBSTACK
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Are you ready to start a world-class Substack? Are you interested in building your mailing list or paid subscriptions on a platform that gets great organic reach?Are you struggling to get noticed in a sea of other publications?
Then How to Build a World Class Substack is perfect for you.
Written by USA Today bestselling author Russell Nohelty and Substack expert Claire Venus, this comprehensive guide dives deep into the strategies and techniques for creating a standout Substack publication. Whether you’re a seasoned writer or just starting, this book offers valuable insights into maximizing your impact on Substack.
Learn how to create compelling content, grow your subscriber base, and navigate the unique features of the Substack platform. Russell and Claire share their personal experiences, practical tips, and proven methods to help you build a successful and sustainable publication.
If you’re ready to elevate your Substack, engage with your audience, and build a publication that truly shines, turn the page and start your journey to becoming a Substack rockstar. Your path to a world-class Substack begins here and it’s full of joy!
📕HOW TO BECOME A SUCCESSFUL AUTHOR
Complete or Ongoing? COMPLETE
Free or Paid: PAID
How to Become a Successful Author is the best book you’ll ever read on building a successful author career from the ground up, packed with everything you need to know to become a successful author, starting today. It is broken up into three sections: Mindset, all about how to build focus, grit, and resilience, Writing, where Russell breaks down how to build a successful book from the ground up, and Marketing, where you’ll learn how to take your book and share it with the world.
HOW TO BUILD YOUR CREATIVE CAREER
Complete or Ongoing? COMPLETE
Free or Paid: PAID
How to Build Your Creative Career is set up in five sections: How to Make Great Content, The Basics of Sales, Building an Audience from Scratch, Making Money at Live Shows, and Launching your Product Successfully. Every creative I’ve ever met is stuck at one of those stages of their career, and this book gives you the tools to open those floodgates, overcome those blocks in your own career, and supercharge your career. This book can’t guarantee you a successful career, but it can give you all the fundamental knowledge you need to set you up for success because it was written by a creative for a creative.
📕ADVANCED GROWTH TACTICS FOR AUTHORS
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Are you ready to unlock your full potential as an author? In Advanced Growth Tactics for Authors, Russell Nohelty offers a masterclass in building a thriving creative career. This isn’t just another “how-to” guide. It’s a strategic roadmap packed with real-world advice, hard-won lessons, and powerful insights that will help you navigate the challenges of publishing with confidence.
Whether you’re an indie author striving for breakout success or an experienced writer looking to level up, this book covers every aspect of the journey:
Master the art of book launches and create a signature series that keeps readers coming back.
Design a sustainable career with practical strategies for productivity, audience growth, and income diversification.
Navigate rejection with resilience and find the readers who truly resonate with your work.
Embrace creative freedom while maintaining focus on the business side of writing.
Drawing from years of experience in publishing, direct sales, and crowdfunding, Nohelty shows you how to build a career that’s not just successful but also deeply fulfilling. With clear strategies, actionable steps, and a touch of humor, this book is your ultimate guide to thriving in the ever-changing world of publishing.
If you’re ready to stop spinning your wheels and start building momentum, Advanced Growth Tactics for Authors will show you how to turn your passion into a powerhouse career.
📕HOW TO CULTIVATE A THRIVING AUTHOR ECOSYSTEM
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Embrace your natural tendencies to build a sustainable author career with the power of Author Ecosystems!
If you’ve been struggling to gain traction, stuck on the marketing treadmill, or feeling burnt out from chasing strategies that don’t work for you, this book is your guide to creating a sustainable and fulfilling practice.
You’ll discover how to understand your audience on a deeper level, including why they buy, why they don’t, and how to connect with them authentically. Learn to grow in a way that aligns with what you love to do, instead of chasing trends or forcing yourself into strategies that don’t fit. This book focuses on sales and marketing tactics designed to work with your natural strengths, so you can grow your readership in a way that feels organic and sustainable.
Packed with actionable advice, this guide helps you stop wasting time on strategies that don’t deliver results. Instead, you’ll create a clear, individualized plan that works for you whether you’re starting from scratch or ready to level up an already successful business.
You’re not doing marketing wrong, you’re doing the wrong marketing. With How to Cultivate a Thriving Author Ecosystem, you’ll find the clarity, confidence, and tools to take your writing to the next level. It’s time to succeed as an author on your own terms.
📕HOW TO THRIVE AS A WRITER IN A CAPITALIST DYSTOPIA
Complete or Ongoing? COMPLETE
Free or Paid: PAID
How to Thrive as a Writer in a Capitalist Dystopia is your essential guide to navigating and succeeding as a creative human in the challenging world of modern capitalism. This book offers practical, actionable advice to help writers not just survive but thrive in these “interesting” times.
You’ll discover strategies to overcome the systemic challenges imposed by capitalism, learn the rules of the game and how to manipulate them to your advantage, and build a roadmap for a sustainable creative business that brings you joy even in a world tailor-made to steal every ounce of happiness from you.
Whether you’re struggling with burnout or seeking to elevate your writing career, How to Thrive as a Writer in a Capitalist Dystopia equips you with invaluable tools to navigate our current capitalist landscape, ensuring your success and fulfillment as a writer from today until this whole house of cards collapses down upon itself and we rebuild something (hopefully) better in its place.
📕PUBLISHING IS BROKEN BUT IT DOESN’T HAVE TO BREAK US
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Publishing is broken, but it doesn’t have to break you. In this candid, no-holds-barred guide, USA Today bestselling author and small-press publisher Russell Nohelty reveals why the traditional publishing model is stacked against most writers, and how to make the industry work for you.
Drawing on decades of experience and dozens of successful book launches, Nohelty offers a blueprint for building your creative career without selling your soul or burning yourself out. You’ll learn how to break free from tired industry myths, connect directly with the readers who love your work, jettison traditional gatekeepers, construct a sustainable creative life. and leverage simple tools and strategies that actually pay off without all the needless hustle.
Whether you’re a first-time writer or a seasoned pro, this book offers real-world strategies for breaking free of the status quo. Packed with straight talk, practical insights, and actionable advice, Publishing Is Broken Publishing, But It Doesn’t Have to Break Us doesn’t pretend there’s a one-size-fits-all answer. Instead, it hands you the keys to design a publishing path that fits your goals, your schedule, and your sanity. If you’re ready to build a thriving, bullshit-free writing career, this book will show you the way forward.
📕$10K SECRETS
Complete or Ongoing? COMPLETE
Free or Paid: PAID
What if your next $10K month was just one idea away?
There’s no one-size-fits-all formula for building a six-figure creative business, but there are patterns. In SIX FIGURE SECRETS, fourteen successful creators pull back the curtain on the exact strategies, systems, and mindset shifts that helped them hit $10,000+ months, without burning out or selling out.
Curated and edited by Russell Nohelty, Jari Roomer, Sinem Günel, and Philip Hofmacher, this book is a tactical, honest look at what it really takes to grow your income as a modern creator. From monetizing Substack communities to scaling digital offers and high-ticket services, every chapter is a lived experience from someone who made it work their way.
Inside, you’ll learn:
How to turn private conversations into premium clients
Why audience ecosystems beat algorithms every time
The shift from courses and coaching to community-based models
What to double down on (and what to stop doing altogether)
Whether you’re a writer, educator, coach, or creative entrepreneur, SIX FIGURE SECRETS offers a diverse menu of proven, scalable paths to financial momentum.
Pick the one that resonates. Follow the breadcrumbs. Build the business you actually want.
🎙️COURSES
🎙️THE KICKSTARTER LAUNCHPAD
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Plan, market, and launch your next Kickstarter using the Kickstarter Launchpad methodology developed from running 50+ Kickstarters and raising $725,000+ on novels, anthologies, comics, and audio dramas.
The Kickstarter Launchpad changed the game for indie creators when it first launched in 2022, and is still one of the most comprehensive and in-depth respositories of Kickstarter launch strategy knowledge in existence.
🎙️DIRECT SALES LAUNCHPAD
Complete or Ongoing? COMPLETE
Free or Paid: PAID
The Direct Sales Launchpad is a complete self-study course built to help you construct a thriving direct sales environment — through your own website and at conventions. It pairs with the direct sales books in the Hapitalist library to give you the hands-on, tactical material that books alone can’t deliver: the how-to-actually-do-it layer that sits underneath the strategy. Since Hapitalist has dedicated courses for Kickstarter and Substack, this one stays focused your web store, subscriptions, and live events.
If you’re tired of being at the mercy of retailer algorithms and ready to build a business where you own the relationship with your readers, this is where that work starts. The course walks you through the systems and setup you need to sell confidently wherever your audience is — online or in person — and keep more of what you earn in the process.
🎙️WORKSHOP REPLAYS
Complete or Ongoing? ONGOING
Free or Paid: PAID
Instead of chasing trends or copying someone else’s playbook, these sessions walk you through real systems for growth, alignment, monetization, and sustainability, drawn directly from years of testing, failing, rebuilding, and refining in the real world.
Each workshop focuses on practical decisions that compound over time: how to structure your platform, design offers people want, interpret your metrics without panic, and create momentum without burning yourself out. You’ll find sessions on joyful growth, frictionless systems, audience development, launches, pivots, and long-term strategy meant to help you engineer more “winning days” without sacrificing your energy or creativity.
Whether you’re building from scratch or recalibrating an established business, these workshops are here to help you make clearer choices, move with confidence, and keep growing in ways that feel sustainable and true to you.
🎙️BUILD YOUR SUPERFANDOM
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Build Your Superfandom covers the foundational systems behind building a loyal, buying audience from scratch. It walks you through mindset, identifying your ideal customer avatar, finding the right business model, building a brand, designing products people actually want, and constructing a sales funnel that converts, including the psychology behind email sequences and the six buying triggers that move people to purchase.
You’ll learn what it actually takes to connect with an audience of excited, loyal customers who show up for your work, spread the word, and stick around.
🎙️HOW TO RUN A VIRAL GIVEAWAY TO BUILD YOUR EMAIL LIST
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Have you been stuck growing your email list with very little results? Do you want massive growth in your list in a very short amount of time? Your email list is the most important thing necessary to grow your business, and being able to run a group builder with 10-20 other creators means that you can add 1,000 new prospective customers to your list, every week, as often as you would like. If you can master this single concept, you can revolutionize your creative business and go from struggling to successful in no time at all.
🎙️HOW TO SET UP AND RUN AN ANTHOLOGY
Complete or Ongoing? COMPLETE
Free or Paid: PAID
How to Set Up and Run an Anthology is a complete course covering every stage of producing a multi-author project — from finding and validating your theme using Google Keyword Planner, to titling it, building your budget, creating submission forms, picking contributors, managing your production group, compiling the final book, and setting up a landing page to build pre-launch interest. It’s the full operational picture, not just the creative side.
The course uses Cthulhu is Hard to Spell as a live case study, which means you’re watching a real campaign get built and launched in real time, not a hypothetical walkthrough. If you’re thinking about running an anthology as a way to expand your reach, build community with other creators, or fund a project through Kickstarter, this is the playbook.
🎙️WRITE A GREAT NOVEL
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Master character creation, structure, plot, prose, editing, and more in order to write a great book more quickly than ever before. Are you struggling to finish your novel? Does it take you years to write a book? Do you lack confidence in your writing? Then Write a Great Novel is for you. It’s everything I’ve learned from writing my first 20+ novels. Not only do I give you my secrets to creating characters and building structure, but I give you the tips, tricks, and hacks I’ve found to write better books faster. Most authors aren’t teachers, and most teachers aren’t prolific authors. I am both.
🎙️10X YOUR PRODUCTIVITY
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Are you struggling to be productive? Do you wish you could get more done in a day, week, month, or year? Then join USA Today bestselling author and six-figure creative entrepreneur Russell Nohelty as he shows you how to 10x your productivity starting today. Learn how to effectively make a goal that you can measure and achieve, how to tell if you have a good idea, how to stop being caught up in idea-switching, how to say no to projects, and much, much more.
🎙️CREATE PROFITABLE FACEBOOK ADS
Complete or Ongoing? COMPLETE
Free or Paid: PAID
Create Profitable Facebook Ads is a complete course covering the strategy and mechanics behind running ads that actually return a profit. It walks you through the customer journey, cold/warm/hot audience segmentation, the Facebook Pixel setup and conversion events, custom and lookalike audiences, business manager setup, ads manager structure at the campaign and ad set level, and two distinct ad strategies depending on how you run your business.
The interface has changed since this course was recorded, but the underlying framework about understanding your customer journey, matching ads to where buyers are in that journey, and building the infrastructure to track and optimize is as relevant as ever. If you’ve burned money on ads that went nowhere, this is the course that explains why and shows you how to fix it.
🗃️OTHER RESOURCES
✉️EMAIL SEQUENCES
Complete or Ongoing? ONGOING
Free or Paid: PAID
This is a living archive of real sequences used to sell real creative work. As these sequences get proven out in the real world, it gets added here so you can study the structure, understand the psychology behind each email, and use them as templates for your own campaigns.
This isn’t a course on email theory. It’s a swipe file built from sequences that have actually run, which means you’re learning from what worked — not from what sounded good in a vacuum. If you want to stop staring at a blank page every time you need to sell something, this is the shortcut.
When we finish a good sequence, it gets added to the archives so that you can learn from them, use the emails as templates, and get better at selling your own work.
💰INCOME REPORTS
Complete or Ongoing? ONGOING
Free or Paid: PAID
This is an ongoing archive of our actual business numbers going back to 2018, with data reaching as far back as 2017. These are the real revenue figures, not sanitized highlights.
Most business education teaches you what to do without ever showing you what the numbers actually look like in practice. This archive closes that gap. If you’ve ever wanted to see how a real creative business grows (and stalls, and pivots) year over year, this is the most honest version of that you’ll find anywhere.
🎥SCRIPT LIBRARY
Complete or Ongoing? ONGOING
Free or Paid: PAID
A collection of scripts written for TV, movies, comics, and audio dramas, along with story bibles and pitch packets. While a lot of these have been produced, especially the comic and audio dramas, we also decided to upload a whole collection of unproduced work that help you see our evolution over time. A lot of these stories that weren’t products, like The Facilitator, ended up becoming key components of other books, like Magic where Ollie is basically a facilitator just like in my original script.
🦄UNICORN RESOURCES
Our 🦄Unicorn tier is the top tier we offer at Hapitalist. It’s filled with our most powerful resources, access to our digital brain, and twice-monthly breakthrough sessions to help you break your biggest blocks.
🧠MY “DIGITAL BRAIN”
Complete or Ongoing? ONGOING
Free or Paid: Paid (🦄Unicorn)
As a Unicorn member, you have access to my “digital brain” I’ve uploaded all my interviews, course transcriptions, podcast interviews, books, and just about everything I’ve ever said about building a creative career into a Delphi brain that allows you to chat with “me” any time day or night, in any language, about anything related to your creative blocks.
While we have regular calls, and you should think about booking a 30-minute session with me every quarter, this brain is available to you any time.
💬BREAKTHROUGH SESSIONS
Complete or Ongoing? ONGOING
Free or Paid: PAID (🦄Unicorn)
This is where the real breakthroughs happen. Twice a month, you’ll have the opportunity to join live group calls with other creatives building their own sustainable business lives. These aren’t big group chats where everyone introduces themselves and you sit around waiting your turn. Instead, we drop you into small groups of 3–5 people so everyone gets focused time to work on their business.
Each person brings their biggest block—writing, mindset, marketing, whatever—and the group works together to break through it. No judgment. Everyone is welcome, as long as they’re constructive. You’ll learn just as much from helping others as you will from your own time in the hot seat.
We’ll send you an email every month with links to join, and reach out a couple hours before to remind you. You can come to one, both, or none depending on what you need.
🦄UNICORN GROUP CHAT
Complete or Ongoing? ONGOING
Free or Paid: PAID (🦄Unicorn)
The 🦄Unicorn Chat🦄 gives you direct access to other members between calls to get real-time feedback and support on your most pressing creative questions. Whether you’re stuck on a book launch, burned out from chasing algorithms, or just need someone to remind you, “No, you’re not bonkers for trying this,” we’re here for it.
Combine that with access to my 24/7 digital brain (trained on everything I’ve ever made), bi-monthly live calls, tactical workbooks, and high-impact courses, and you’ve got more than just a chat. You’ve got an entire creative ecosystem designed to help you thrive.
✍️TRANSFORMATIONAL WORKBOOKS
Complete or Ongoing? COMPLETE
Free or Paid: PAID (🦄Unicorn)
These are a set of strategic and tactical workbooks designed to move you from knowing what to do to actually doing it. Each one takes a core area of your creative business and walks you through it with prompts, frameworks, and checklists, so you leave with a concrete plan rather than a head full of good intentions.
They’re built to create real movement on the blocks that have been sitting on your plate the longest, and they’re available whenever you need them, as deeply as you want to go.
The Philosophy Behind Hapitalist
At the heart of Hapitalist is a set of simple principles. If you see yourself in them, then you should consider becoming a member, or at least a unicorn-type person.
🔐 Everyone Comes with Locks. Everyone Comes with Keys.
Every entrepreneur joins with something holding them back, whether that’s a mindset block, a marketing problem, a confidence issue, or a missing skill. That’s your lock. But everyone also shows up with keys from things they’ve already solved, overcome, or mastered. You might not have the key for your own lock, but you absolutely have one that can open someone else’s. And in doing so, you often find the clarity to open your own. The real magic happens when we use our keys and start unlocking each other’s locks.
🤝 Success Is A Trailing Indicator
Most entrepreneurs believe success is a leading indicator that shows they’ve arrived, but it’s really the inverse. Success isn’t the beginning of something. It’s the evidence of something that already happened internally, often months or years before the external world caught up. Honestly, it’s true, but it’s also something that only really makes sense after you see it play out as many times as we have, with a diverse case of success stories.
⚙️ Easeful Doesn’t Mean Easy
“Why can’t this be easy?” is something we hear a lot, but we’re not actually after easy, or we would do something else. Easy means “without difficulty”. What we are after is easeful, which means “without friction”. Easeful is the kind of flow that happens when you remove unnecessary struggle, align with your strengths, and stop trying to brute-force your way through everything. Most people say “this is so hard” when what they really mean is “this feels stuck.” We help you get unstuck not by eliminating effort, but by making your effort matter more.
🧶 The Magic Is in the Messy Intersections
Few things worth doing fit neatly into a single framework. Growth rarely follows a clean, linear path. It lives in the sticky, overlapping spaces between mindset and marketing, craft and commerce, systems and soul. That’s why we embrace intersectional and integrative knowledge, the kind that honors complexity and blends what actually works across disciplines, backgrounds, and lived experience. The real breakthroughs happen in the gray areas, not the checklists.
🥇There Is No Competition
Success is a blue ocean, and we need to start thinking like it. You win by shifting the rules of the game, by offering unique value that feels obvious once people see it, but invisible to everyone else still stuck brawling in the red ocean. Define your own stage, build your own axis, and create a game where you are the obvious, inevitable choice because you’re the only one playing it.
🎲 Planned Serendipity is Our Operating System
We embrace chaos, but we don’t leave it up to chance. Hapitalist is built on planned serendipity, the idea that if you set strong intentions and stay open, the right people, conversations, and opportunities will emerge at just the right time. Like at a great convention, the most meaningful breakthroughs rarely happen on the schedule. They happen in the hallway, over lunch, during an unexpected moment of connection. Here, we design the container for those collisions to happen more often. Our goal is to create permission for that serendipity to bear fruit.
🌀 Success Requires Nurturing Two Selves and We Help Cultivate Both
Owning a business means living in tension. You need the audacity of someone who has never been hurt before and the empathy of someone who’s been hurt too much. Most people lean into one and suppress the other, but to create anything meaningful, you have to hold both: boldness without arrogance and compassion without collapse. Inside Hapitalist, we honor both parts of you. We help you nurture the self that dares to be seen, and the self that sees others just as clearly.
🛡️ Building Our Margin of Safety Gives Us Freedom
Too many founders swing for the fences on an empty stomach. At Hapitalist we believe risk is essential, but only when it’s planted in a bed of slack: extra time, extra cash, extra emotional bandwidth. When your energy reserves aren’t scraping the barrel, you make braver choices, give more generously, and recover faster when experiments flop (because some always do).
If you’re still on the fence about joining us behind the paywall, here is what others are saying about us.
“Thank you for creating this space where those of us who never quite fit the mold can find resources for bringing together our love of creating and desire to serve a purpose larger than ourselves. Can’t wait to dive in! “ -Annie Slade
“Thanks for the transparency. It’s what I’ve been searching for--someone I could compare facts and figures with.” -K.P. Davis
“You seem to have the path to success on Substack and you make it look fun. That’s what I want. “ -Rob M. Thompson
“I support your work because you are already doing all the things I wish I knew how to do. I am looking forward to learning how to write and publish the right way! LOL!” -Debbie McMannis
“You’ve helped me so much. Thank you, Russell!” -Tiffany Chu
“I really appreciate the realistic advice and content of substance. “ -Edwin Earl
“Russell is a fount of knowledge, a bit edgy with a sense of humor to go with it. I want to run amuck with my highlighter when I receive his articles. So much great stuff, some controversial thinking (which is always good for me) and genuine caring…Happy to support him supporting us.” -Crasser
“Stumbled upon your post about ai narrated books. Such useful information that is really difficult to find on google searches apparently…Absolute love it and looking for ways to leverage that to publish audiobooks. I just tried the google play auto narration and i dont think its as good. Anyway, love your posts. Thanks. “ -S Pathak
“Discovering I was a ‘Forest’…[it] might be the most important thing I’ve learned as a professional creative. I’m excited to learn more about different ways to publish and succeed. Thanks, Russell, for making this info accessible!” -Kel E Fox
“You are providing solid, actionable guidance…Thank you for both the guidance and the inspiration on multiple levels!” -Donn King
“There is no better place to learn comprehensive real world marketing. Learn from his experience instead of trying to do these tests on your own. Saves years.” -Robert C. Worstell
I just went on a walk with your last comment, and I think my brain just cracked open. Maybe I should say, “A lock was opened.” But it feels more explosive than that. I need to mull this over, but I think shyte might be about to get real here. ~Cracked Brain. Thanks, Russell. You are so good at helping with clarity. -Julia Ashley
Frictionless growth is my new mantra. -Sydney J. Baily
“Russell has years of unparalleled experience writing and selling his work…and the value of his insights and knowledge are incredible “ -Kaj
“There are so many things I don’t know, and the way you approach business resonates with me in a way that I need. Thank you for that. “ -Mary E Thompson
“I support your work because you are an honest hard working writer I admire and I believe I can learn a lot from. I love your transparency, your courage to test new things, to fail forward fast, and your effervescent creativity.” -Sylvia Becker-Hill
“…so many amazing and entertaining resources! You have made me a better and more business-savvy writer. Thank you!” -Rey Katz
I went and noted all the ones that fit best for me (Spotlighter). It feels wonderful to have a strategy for next year instead of throwing spaghetti at the wall! -Amanda Aaron
“After reading the tutorial ‘How to Get Over Your Sales Phobia,’ my mindset has completely changed. There’s one particular section that convinced me to upgrade to the paid version: ‘If you’ve been at this for a while with very little success, then there’s a good chance you think that nobody is interested in what you sell.’ This resonated deeply with me. I hope my work will be that good one day🙏😊” -Jana
“I have taken advice from Russell since following him on FB years before I actually began publishing my work. He was encouraging. I’ve watched him be successful and use no-nonsense methods along the way. So, I’m very curious to learn more. “ -Rachel D. Adams
So what do you think? Are you ready to join us behind the paywall and get over 600 paid posts, including exclusive interviews, articles, courses, and more?