Most of your best readers haven't even been born yet

A seeming contradiction about marketing, sales, and finding your people.

Hi friends,

I’m currently 41 and hope to have at least 30, if not 40, years left in my career as a writer. If that’s true, then most of my fans haven’t been born yet.

How can I make such a bold statement? Well, the math is on my side, for one.

A whopping 385,000 babies are born every day, which leads to a staggering 140 million new births every year. In …