Is churn quietly killing your business?

A clear-eyed look at audience churn for authors—why it happens, why it’s normal, and how to build an ecosystem that outpaces it.

I pulled up my membership numbers the other day and realized something pretty depressing. I have fewer paid members today than I did at the start of the year.

This wasn’t surprising. It was just… bleak.

Not because I’ve been slacking. Since January 1st, I’ve added almost 4,000 new subscribers to my list. That’s a lot.

But my paid membership is flat—or slig…