How to build an email sequence for a book launch

In this article, I’m going to explain how you can send emails daily during a book launch without pissing off your audience, and give you the exact sequence I used along the way.

Hi friends,

When I tell authors I send daily emails during a book launch, they look at me horrified. They tell me things like “I don’t have anything to say” and “My readers will hate that”. I can only say “Yes you do” and “No they won’t” so many times before it gets tedious. That amount of times is significantly fewer than the thousands of times I’ve ha…