How to build a sales funnel and flywheel using SCALE paths

Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.

Hi,

The heart of any business is the sales and marketing engine. Companies run on money, after all. It’s what they burn to keep going, and so creating an engine that at least breaks even every year is how we ensure that we keep going for the long haul.

There are two main parts of a sales and marketing engine: the sales funnel and the flywheel. They both …