Hapitalist

Hapitalist

How to Cultivate a Thriving Author Ecosystem

How each Author Ecosystem writes to market

...and why you're probably doing it wrong.

Russell Nohelty's avatar
Russell Nohelty
Aug 17, 2025
∙ Paid

Hi,

“Write to market” is one of the most common pieces of advice in publishing, and one of the most dangerous.

It gets tossed around like a universal strategy, like we’re all supposed to chase the same trends, make the same decisions, and build the same kind of books. But after working with thousands of authors I can tell you this that writing to market …

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