Following along with the How to Build a World Class Substack campaign (part 1)

Since most people on Substack haven't heard of and definitely did not now how to launch a book on Kickstarter, I made a series of posts throughout the campaign about what was happening.

Hi friends,

I’ve run or been part of 79 Kickstarter campaigns that have raised over a million dollars, but I’ve never really brought people on Substack into the process. Our How to Build a World Class Substack seemed like the perfect time to merge these two worlds and get a whole new platform excited about using crowdfunding.

Through a series of emails …