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Do fewer things better...

The hardest things to do most of the time is less, even when it's clearly better than the alternative.

Russell Nohelty's avatar
Russell Nohelty
Dec 12, 2025
∙ Paid

Hi,

For the past couple of weeks, I’ve been deeply mired in our new Frictionless Growth Challenge, and the number one thing that stands out is how many times I’ve told people “Do fewer things better”.

Honestly, that is like…the whole secret. I want it to be more complicated, but in general the person who can focus on their path of least friction the most…

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