Hapitalist: Build a Superfandom [COMPLETE]

4 - How to find the perfect model for your business

Russell Nohelty — Tue, 03 Dec 2024 00:19:23 GMT

1 - Getting your mindset right

Russell Nohelty — Tue, 03 Dec 2024 00:14:02 GMT

Strategic Goals Worksheet

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2 - What is an ideal customer avatar

Russell Nohelty — Tue, 03 Dec 2024 00:13:46 GMT

What Is An Ideal Customer Avatar

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3 - How to find your ideal customer avatar

Russell Nohelty — Tue, 03 Dec 2024 00:13:28 GMT

In this section, you will learn how to create an ideal customer avatar, understand buyer intent, and scale your avatar. Once you have completed the video, please review the resource for interview question to use to pin down your ideal customer avatar.

Interview Questions

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5 - What makes a good brand?

Russell Nohelty — Tue, 03 Dec 2024 00:12:54 GMT

6 - The magic relationship between customer and product

Russell Nohelty — Tue, 03 Dec 2024 00:12:29 GMT

In this lesson, you will learn how to create a product people love so you never have to guess whether what you're making will be popular ever again. Attached to this lesson are a list of survey questions you can use to talk to your audience and build the perfect product for them.

7 - How to survey your audience to find the perfect product for them

Russell Nohelty — Tue, 03 Dec 2024 00:12:16 GMT

In this lesson, you will learn how to use Google Form, Survey Monkey, and Facebook to survey your audience to find the perfect product for them so you never have to guess again.

8 - What is a sales funnel?

Russell Nohelty — Tue, 03 Dec 2024 00:12:01 GMT

In this lesson, you'll learn the basics of a sales funnel and why it's so important to the health of your business. You will also learn why growing your existing audience is essential success,

9 - Buying triggers and key decision points

Russell Nohelty — Tue, 03 Dec 2024 00:11:47 GMT

Key Decision Points

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How to make a great lead magnet (free offer)

Here are some resources to give ideas to make a great lead magnet. I recommend all of them. Something here should jog your imagination. Then, you can use the free offer worksheet to write it down.

69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated)

https://optinmonster.com/9-lead-magnets-to-i…

11 - How to build out your funnel

Tue, 03 Dec 2024 00:11:34 GMT

In this lesson, you will learn how to actually implement your plan and build your funnel, along with how you should structure your weekly emails.

Below are actual swipe files I've used before, including the ones from the Sell More Cool Things Funnel and the New funnel I built just for this course. There is also a funnel planner.

Funnel Planner

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Free Offer Worksheet

92.3KB ∙ PDF file

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Swipe file – New Book fun…

10 - Planning out your funnel

Russell Nohelty — Tue, 03 Dec 2024 00:11:07 GMT

In this lesson, you will learn how to plan out your funnel, the basics of an automation sequence, and how buying triggers and key decision points work with your automation to build trust.

12 - The psychology behind our email sequence

Russell Nohelty — Tue, 03 Dec 2024 00:10:32 GMT

In this lesson, you will learn exactly why we are sending each email in this sequence, as I break down my own sequence with buying triggers and key decision points.

14 - How to cull an email list

Russell Nohelty — Tue, 03 Dec 2024 00:10:17 GMT

Here are sample emails you can use as a template to cull your own list.

Hi {{first_name}},

You've been on my list a few weeks and I noticed that you haven't opened any of my emails.

Now, there are a lot of reasons for that. It could be that you are opening this on your phone and it doesn't enable pictures. Or it could be that it's been popping up in spam …

13 - Constructing our funnel in Mailchimp

Russell Nohelty — Tue, 03 Dec 2024 00:10:12 GMT

In this lesson, we actually construct the funnel...finally. You'll learn some advanced Mailchimp tactics, and by the end of it you will have a working funnel. Below is a list of subject line articles to help your subject lines get the highest open rates possible and an abbreviated email sequence.

EMAIL 0: This email is what I send people who have signed…

15 - Spokes in your promotional wheel

Russell Nohelty — Tue, 03 Dec 2024 00:09:49 GMT

In this lesson, you will learn about how to create an ecosystem with your online presence to attract new people and nurture existing fans. Attached is a chart of your promotional wheel which you can u

16 - Using social media effectively

Russell Nohelty — Tue, 03 Dec 2024 00:09:48 GMT

17 - How to make content marketing work for you

Russell Nohelty — Tue, 03 Dec 2024 00:08:47 GMT

Epic content:

These are headline examples of epic content that you can use in your own industry. Remember, epic content is the stuff you are going to be able to seed forever. These are big, sweeping posts about your industry that anybody coming to your site will want to know.

The goal is to make this comprehensive so that people want to bookmark is and sh…

18 - How to explode your audience with cross promotion

Russell Nohelty — Tue, 03 Dec 2024 00:08:26 GMT

In this lesson, you will learn how cross promotion can supercharge your audience for free. You learn all about newsletter swaps, giveaways, JV partnerships, and more.

19 - The key to paid advertising

Russell Nohelty — Tue, 03 Dec 2024 00:08:18 GMT

In this final lesson, I take you through the secrets of paid advertising. I caution you about using it before you have a rock solid funnel, but if you are going to use it, I give away the secrets.